Sr. Account Executive, Influencer Marketing Job at Zeno Group
Zeno Group Santa Monica, CA 90405
$56,000 - $83,000 a year
ABOUT THE JOB
This role is for a mid-level influencer engagement expert within Zeno's Digital team. The SAE, Influencer will play both a strategy and execution role and be responsible for driving influencer identification, evaluation, relationship management, paid amplification (whitelisting) and reporting for key accounts.
The Senior Account Executive, Influencer should be well-versed in both paid and earned influencer engagement, across tiers and segments of influencers. The ideal candidate has experience contributing to influencer strategy creation based on client objectives, consumer target, budgets and goals, and should be highly familiar with the ever-changing influencer landscape. The SAE, Influencer will be client-facing and must also be comfortable speaking and presenting to clients along with other senior leads.
As an SAE, Influencer you’ll be expected to help drive client programming from start to finish. This will include detailed tactical timelines, managing other junior staff and an analytical approach to measuring success, including familiarity with measurement tools and industry benchmarks. As with Zeno culture, you’ll be expected to jump in at every level, from influencer contract negotiations to tough client conversations. This also includes co-creating content with influencer partners by guiding them in their creative execution and copywriting.
The ideal candidate should have a deep roster of experience and knowledge of influencers across segments and social channels. This person should be an expert in the influencer space and have a confident understanding of FTC and disclosure guidelines across all channels. S/he should have in-depth experience in communicating with influencers 1:1 in both a paid and earned capacity, including coordinating or executing paid amplification/whitelisting behind the influencer content on Instagram/Facebook. S/he should also understand best practice for demonstrating the impact of an influencer program, whether a direct conversion campaign or awareness/engagement.
This person must:
Be collaborative: Work well with colleagues at all levels
Be a self-starter: Love taking on new challenges and creating his/her best work
Love a fast pace: Be good under pressure and be able to multi-task across multiple projects
Be creative: Take a co-creation approach to influencer content beyond just an #ad
Be a master of details: Like hashing out and staying on top of all of the details of a program
Be willing to have fun: We love what we do and who we do it with, and hope you would, too.
ABOUT YOU
- Must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof or vaccination before start date. Candidates may request an accommodation due to a disability or sincerely held religious belief or an exception required under applicable law.
- At least 4 years of experience in a client-facing influencer
- Deep experience with influencer engagement across paid and earned, different tiers, segments and channels, especially Instagram and YouTube
- Strong understanding of influencer and social media landscape, including recent hot button issues; fluent in consumer influencer marketing
- Experience working 1:1 with influencers to create content (not working through networks)
- Experience driving measurement efforts for an influencer program, including calculating benchmarks, engagement rates and synthesizing data to demonstrate impact
- Experience coordinating or executing paid amplification/whitelisting behind influencer content
- Experience in client counsel and client presentations
- Excellent time management skills and highly organized, with experience working simultaneously on multiple clients and projects
- Comfortable with Microsoft Office applications, especially PowerPoint
Pluses:
- Additional social/digital experience in content creation, social strategy or paid media
- Experience with top consumer brands
- Any experience/knowledge working with influencers in a B2B capacity
Pay range: $56,000 to $83,000/year USD
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
#LI-OS1 #LI-Hybrid
ABOUT US
Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2021
PRovoke Global Creative Agency of the Year, 2021
PRovoke North American Agency of the Year and 2021
PRWeek Agency of the Year. We are honored to be a three-time winner of
PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
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