Who We Are:

Papa & Barkley is on a mission to unlock the power of cannabis to improve people's lives by producing high-quality, award-winning wellness and lifestyle cannabis products. Whether our customers are seeking relief from physical aches & and pains or ways to relax their minds and de-stress, they know they can turn to the Papa & Barkley family of brands to meet their needs.

What You Will Be Doing:

Papa & Barkley is currently looking for an experienced, passionate, and creative Marketing Brand Manager to join our dynamic, high-growth cannabis company. This position will be fully remote (with in-person needs in the Los Angeles area) reporting directly to the SVP Marketing & Ecommerce.

The Marketing Brand Manager will lead the development of innovative strategies and go-to-market plans for both new launches and core businesses to drive brand growth. Key responsibilities include developing innovation ideas through trend, competitive and category analyses, writing product copy and concepts, coordinating key product launch information, and executing marketing campaigns including in-store retail marketing initiatives. This role is an opportunity for a proactive, self-motivated individual to use both creative and analytical skills to drive the new Papa & Barkley product pipeline and lead campaign executions from concept to launch.

• Compile consumer, creative and product trends in cannabis and wellness categories
• Analyze category and competitive performance on an ongoing basis.
• Lead the evaluation and prioritization of new products
• Help to oversee the new product development process, mentoring the team, driving decision-making and instilling a sense of urgency
• Help to coordinate key product tracking documents and calendars
• Write and create new innovation concepts and product copy
• Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving artwork
• Brief and create integrated consumer campaigns for new launches and key core products including messaging, hero assets, in-store activations, digital executions, educational materials and more.
• Work closely with agency partners to execute breakthrough consumer communications across all touchpoints
• Lead strategic alignment with cross-functional teams in order to drive critical business priorities and ensure appropriate prioritization.

Qualities You Should Have:

• BS degree in Marketing or relevant field preferred
• 5+ years of previous brand management or marketing experience, preferably within cannabis and/or consumer packaged goods space
• Comfortable with pulling and analyzing data
• Strong writing skills and visual creativity
• Ability to thrive in fast-paced environments, oversee multiple projects at once, have attention to detail, and ability to work under tight deadlines.
• History of conducting and analyzing market research
• Have a strong passion for cannabis and the health and wellness space.
• Experience briefing and managing external agencies.
• Proactive individual with the ability to self-manage projects and overcome obstacles independently.
• Successful track record of delivering projects on time and within budget.
• Critical thinker and problem-solving skills
• Great interpersonal, presentation and communication skills
• Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required

*This position is fully remote, however we are only considering candidates local to Los Angeles and the surrounding areas

Why You Should Apply:

• To belong to a community of relentlessly dedicated individuals driven by a passion to unlock the power of cannabis to improve people’s lives
• Exceptionally meaningful work that helps to improve other's quality of life (look no further than P&B product reviews!)
• The opportunity to work for a growing company that is positioned to become a globally recognized brand in the cannabis industry
• Significant opportunity for growth, experience and learning
• Competitive benefits package, including quarterly company-wide closures to provide effective opportunities for all employees to recharge

Job Type: Full-time

Pay: Up to $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Cannabis Industry: 1 year (Preferred)
• Brand Management: 5 years (Required)
• Marketing: 5 years (Required)

Work Location: Remote

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