Paid Search & SEO Specialist - Corporate Job at Live! Casino Pittsburgh
Overview
Why We Need Your Talents:
Bring your passion, enthusiasm and entrepreneurial spirit to work on the growing Live! brand. We’re one of the most successful regional gaming and hospitality companies in the country and need a search specialist to help our diverse business units unlock more growth. You’ll support the Sr. Digital Marketing Manager with search engine marketing (SEM) campaigns primarily using Google Ads for our casinos, hotels, online gaming and restaurants. You’ll optimize our campaigns with our business partners and recommend test-and-learn opportunities to improve performance. We’ll also want you to help improve our organic search rankings (SEO) by working with our web teams on implementing SEO best practices. The Paid Search & SEO Specialist reports to the Sr. Digital Marketing Manager and works closely with corporate and multi-property departments, vendors and agency partners.
This is a hybrid work opportunity - must be located within a 2 hour drive of Hanover, Maryland.
Prior to beginning employment, all new hires must provide documentation of their final doses of an approved COVID-19 vaccination. A booster shot is not required to begin employment. With appropriate documentation, Live! Casino will make reasonable accommodations for a disability or a sincerely-held religious beliefs.
Responsibilities
Where You'll Make an Impact:
Paid Search
- Support and effectively communicate with the Sr. Digital Marketing Manager regarding all paid search account management.
- Perform daily campaign activities for enterprise level paid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
- Conduct keyword research, write ad copy, establish bidding strategies to exceed KPIs and manage budget accordingly.
- Assist in paid search campaign strategies and testing projects.
- Pull weekly campaign reports and provide analysis for campaign highlights and action items.
- Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly, monthly and quarterly basis.
- Contribute to monthly marketing best practices presentations and quarterly digital agency reviews.
- Coordinate with digital media agencies as needed.
SEO
- Support Sr. Digital Marketing Manager with SEO projects.
- Partner with agency and internal team to implement SEO standards during site redesigns, major and minor enhancements and new site features.
- Monitor SEO performance by utilizing SEO tools such as SEMRush, Google Search Console, and Google Analytics.
- Identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits and data/traffic analysis.
Qualifications
Skills to Help You Succeed:
- 1-2 years managing search campaigns for a business or .
- 2 – 4+ years total work experience in a business or agency setting.
- Experience independently managing paid search campaigns from soup to nuts.
- Passion for data analysis and proficient in Excel.
- Working knowledge with Microsoft Office Suite including PowerPoint, Word, and Outlook.
- A self-starter and someone who thrives in fast-paced environments.
- Creative thinker, solution-oriented, ability to multitask and pivot as needed.
- Exhibits a high level of attention to detail and independence.
- Working knowledge of and ability to build out reports in Google Ads and Google Analytics required. Google Data Studio knowledge a plus.
- Working knowledge of Google Ads Editor a plus but not required.
- Understanding of Google Tag Manager, Moz Pro, SEMRush a plus.
- Understanding of schema a plus.
- Hospitality/Gaming industry experience a plus but not required.
- Must be able to obtain and maintain a valid gaming license as determined by Maryland and/or Pennsylvania gaming authorities.
Must-Haves:
- A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience.
- Proficient in Google Ads and Google Analytics.
- Current certification in Google Ads, Google Analytics, and other relevant platforms.
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