We're looking for a performance rockstar to lead the Growth Strategy at Klarity. In this role, you'll be responsible for building and executing strategies to grow Klarity's community of patients. This is a rare opportunity to contribute to building a social service that has the power to transform people's lives for the better. We're looking for an enthusiastic leader who is simultaneously a creative marketer, community builder, and growth hacker. You have a sensibility for both elevated brand strategy and shrewdly brilliant acquisition and retention tactics. You are passionate about posting impressive KPIs and growing the community in a meaningful way — user engagement and delightful experience are core to your strategy.

Responsibilities:

• Lead all growth strategy components of www.klarityadhd.com— acquisition, engagement, retention, and all related to growing our patient-based community with depth and integrity.
• Strategize, manage, and optimize our marketing channels (Instagram, Facebook, YouTube, email, affiliate, SEO, etc.) to increase performance at all funnel levels.
• Develop an A/B testing framework and reporting structure for the Marketing team to iterate on creative brand strategy continuously.
• Closely monitor, quickly iterate, and obsessively optimize campaign performance. Provide powerful, actionable insights and own the execution of tactics supporting growth.
• Collaborate cross-functionally with Engineering, Product, Marketing, and Operations.
• Optimize the landing page and funnel experiences to improve traction and conversion, continuously enhance lead capturing and nurturing system (e.g. Automating Multi-Channel Re-Engagement Campaigns)
• Discover and collaborate with agencies to achieve the monthly growth goal
• Enjoy great teamwork, have lots of fun, and take pride in building a world-class mental health product that makes a difference in people's lives

Requirements:

• 7-10 years of experience in growth hacking, digital marketing, performance
• Hands-on experience with SEO/SEM, Facebook & Instagram Ads, Google & YouTube Ads, customer acquisition, analytics, growth hacking, SQL+BI/data visualization
• A proven track record of building and executing growth strategies for start-up and/or hyper-growth consumer products or services.
• Strong performance marketing and CRM experience, plus proven expertise in A/B testing and experiment design.
• Mastery in storytelling using the tools of data, insights, and calculated intuition. Must be fluent in translating raw data into meaningful insights + KPIs.
• Familiar with digital marketing performance including CAC, LTV, churn, conversion rate, retention rate, abandoned cart rates, multi-channel attribution, etc
• Ability to quickly spin up experiments and utilize sophisticated data analytics to test hypotheses and uncover opportunities
• You know how to think about users' entire lifecycle and easily identify where to focus your efforts
• You understand that managing users' lifecycle doesn't end with marketing channels and crosses across all customer touch-points, including product experience, community management and customer support
• High degree of familiarity with MarTech offerings and tradeoffs between products
• Experience work with fast-growing, high potential startup teams

• Preferred domain knowledge of marketplace business
• Preferred experience/knowledge of web UX design

Benefits:

• Healthcare Insurance
• Dental Insurance
• Vision Insurance
• Paid Time Off
• Flexible Schedule
• Remote Working

About Klarity

At Klarity Health, we are on an ambitious mission to transform healthcare delivery by enabling autonomous practices. Our ultimate impact is to allow more patients to be served well, timely, and affordably by their providers of choice. We make this social mission happen by empowering care providers through tech-enabled solutions.

• We are delivering impact. Within a year of the launch, Klarity has served hundreds of providers, extending its services to tens of thousands of patients across 30 states. Providers using Klarity technologies and services have received 990+ reviews with an average score of 4.96 out of 5.
• We are growing fast. Our team consists of serial entrepreneurs, healthcare veterans and front-line providers, and product and engineering professionals who have worked in Google, Uber, Shippo, SenseTime, and Daimler. We are quickly expanding and hiring top-tier entrepreneurial-minded individuals to build solutions for an industry that needs more support.