Radiology-Imaging Channel Marketing Manager (Remote/Hybrid) Job at Myriad Genetics Inc.
This position has the ability to be remote across the country or hybrid in Salt Lake City, Utah. Hybrid in Salt Lake City preferred.
The Radiology-Imaging Channel Marketing Manager is a critical role within Myriad Genetics. This role is focused on translating product capabilities into unique and differentiated business benefits. The role is business focused on the defined provider or other delivery channels (i.e. Radiology/Breast Imaging). This person is responsible for creating the strategy, understanding the insights, and prioritizing the plans to deliver the product line to the business. The Channel Marketer will gather inputs & intel to develop differentiated marketing strategy & messaging and inform product roadmap. They will evangelize products directly with customers, channel and sales teams at industry events and analysts. They will work closely with central enterprise teams and campaign marketing teams to build GTM strategy, support launches and scale adoption.
Myriad’s imaging team is helping radiology and breast imaging centers achieve their clinical, operational, and financial goals through innovative genetic risk-assessment programs. Myriad’s MyRisk™ Hereditary Cancer test can reveal which patients require additional screening and care, so these centers can help more patients than ever before. Come work with our talented team and empower patients to better manage their cancer risk through comprehensive genetic insights!
Responsibilities:
- Define product value proposition and message through storytelling capabilities
- Exhibit thought leadership with a blend of strategic capability, analytical horsepower, and technical knowledge to translate product analysis into product vision
- Define actionable able customer segmentation and prioritization
- Synthesize market trends and competitive intel to inform product roadmap
- Partner with vendors/agencies to deliver critical needs, including creative and communications agency teams.
Qualifications:
- Bachelors Degree Required
- Minimum of 5 years of related experience, preferably within healthcare sector
- Excellent communication skills
- Strong executive presence
- Strong leadership and collaboration skills
- Bachelor’s degree preferred.
- Healthcare experience preferred. Marketing experience in the Radiology-Breast Imaging, and/or genetic risk assessment space is highly desired.
- Experience in creating brand strategy, partnering with creative agencies, and leading others
- Track record of delivering business value
Level Guide
Manager
P3
Knowledge
Complete knowledge and full understanding of area of specialization, principles and practices within a professional discipline. Assesses unusual circumstances and uses sophisticated analytical and problem-solving techniques to identify cause. Resolves and assesses a wide range of issues in creative ways and suggests variations in approach. This job is the fully qualified, experienced professional, journey-level position.
Complexity & Problem Solving
Works on problems of diverse scope where analysis of information requires evaluation of identifiable factors. Devises solutions based on limited information and precedent and adapts existing approaches to resolve issues. Uses evaluation, judgment, and interpretation to select right course of action. Work is done independently and is reviewed at critical points.
Collaboration & Interaction
Enhances relationships and networks with senior internal/external partners who are not familiar with the subject matter often requiring persuasion. Adapts style to differing audiences and often advises others on difficult matters.
Typical Degree & Years of Experience
Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.
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