Based in North Phoenix, Spellbinders inspires crafters and DIY’ers to pursue a creative life by offering die cutting machines and intricate die designs that cut, emboss and stencil. Entering the craft and hobby market in 2003 Spellbinders introduced the Wizard™ Universal Craft Tool and a unique, patented collection of dies unlike any introduced before - or since. Always on the cutting edge in introducing innovative tools to the market, machines can cut over 50+ materials. Spellbinders product lines include more than 2,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. Check us out at spellbinderspaperarts.com.

We’re looking to expand our digital marketing team to help drive our B2C ecommerce sales channel. This role will have high visibility and will interact with various departments including the executive team, sales, customer service, product development, shipping, supply chain, creative, legal, and others. Must be a team player and have the ability to articulate and champion marketing best practices and standards.

Key Job Duties/Responsibilities

• The SEO/PPC Marketing Manager will conduct keyword research, competitive analysis, and other tasks related to the development of an informed and successful SEO/PPC strategy.
• Execute the overall Paid Ads strategy in Google, BING, Facebook Ads, Twitter, Pinterest, and various other digital platforms.
• This role will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings and presence on all major search networks
• Will be responsible for writing copy and collaborating with the marketing & graphic design team to design ads videos and assets.
• Will assist with onsite ecommerce merchandising, product management, and content writing.
• Drive A/B testing and optimization to improve effectiveness.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with outside agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• 3+ Years of relevant digital paid ads experience
• BS degree in marketing or a related field preferred
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Must have a basic understanding of ESP, ecommerce platforms, current marketing apps, tools, and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Marketing manager will work with the supporting teams to launch campaigns on time and on budget. Experience in Shopify a plus.
• Must have a solid knowledge of how to manipulate data from various lists and database sources; csv and .xls files for segmented campaigns and ensuring the data is accurately mapped, tested and optimized.
• Strong analytical skills and data-driven thinking
• Excellent verbal and written communication skills.
• Able to multi-task, prioritize, and manage time effectively.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in working Microsoft Suite & Adobe Creative Suite software
• Experience with email platforms & marketing automations tools preferred
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Basic knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in online marketing and measurement

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Phoenix, AZ 85027: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Google AdWords: 1 year (Preferred)
• Facebook Advertising: 1 year (Preferred)

Work Location: One location

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