Marketing Administrator Job at Ameristar Casino Hotel East Chicago
WE’RE CHANGING ENTERTAINMENT. COME JOIN US.:
We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.
Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more! WE LOVE OUR WORK.:
Direct Mail/CRM:
Special Events:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements
listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made
to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.
This job has no supervisory responsibilities.
GUAGE SKILLS
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or
governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively
present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS
Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid
geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical
situations.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety
of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
CERTIFICATES, LICENSES, REGISTRATIONS
Must be able to qualify for licenses and permits required by federal, state and local regulations.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform
the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel
objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear.
Specific vision abilities required by this job include close vision, color vision, and peripheral vision.
The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally
lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and
balance when performing job duties in varying work areas such as confined spaces.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing
the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions. The noise level in the work environment is usually very loud.
Employee will be exposed to an environment containing unrestricted second hand tobacco smoke STAY IN THE GAME. FOLLOW US.:
Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet.
We're changing entertainment. Follow us.
Equal Opportunity Employer
We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.
Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following and other duties may be assigned as necessary:
The following and other duties may be assigned as necessary:
- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with
department and company standards and programs. - Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting
potential issues to management. - Supports and administers operational goals and monitors achievements of performance and profit objectives.
- Assists with managing database marketing requests and fulfillment of track able offer campaigns related, but not
limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing
mediums.
Advertising:
- Coordinate marketing support services to include advertising, public relations, and internal departments.
- Supports the development of press releases and media correspondence in relation to marketing programs or
property advertising.
Promotions:
- Organizes and executes the regularly scheduled entertainment acts for all performances on property. Monitors
calendar for promotions at the property following the strategy of the promotions department. Manages oversight of
media used to communicate current and upcoming promotional efforts for the guests, team members, and
regulatory agencies.
Direct Mail/CRM:
- Responsible for verifying offers and ensures accuracy for market distribution.
- Executes offers for campaigns and pushes them to customer database for distribution.
- Assists with creation, management, and execution of CRM campaign events.
- Ensures CRM marketing campaigns are delivered on time and on budget.
- Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental
budgets.
Special Events:
- Coordinate and track, as needed, groups responding to special and VIP party events. Dress in appropriate
uniform/attire based upon event/venue, occasionally a costume may be used.
QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements
listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made
to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.
Associate Degree (A.A.) in Marketing, Finance, or related field; or one to two years’ experience in multiple
communication channels including direct mail, e-mail, and social media; or equivalent combination of education and
experience. Must have at least one year of Marketing campaign and/or data base experience required. Supervisory
experience required.- Must have the ability to drive results and be proactive when working on tasks.
- Must have knowledge of customer retention, product, and marketing acumen.
- Must have excellent verbal and written communication skills.
- Must have strong presentation and client interface skills.
- Must be detailed oriented.
- Must be able to meet deadlines and to work under the pressure of short time constraints.
- Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook).
- Must have knowledge of Email Service Providers. Advanced experience with relational databases and SQL
programming is required. Experience with the SQL and a variety campaign management tools is preferred. - Must have comprehensive knowledge of CRM systems and processes (included but limited to email, SMS, onsite
messaging, push notifications, etc.). - Ability to effectively present information and respond to questions from groups of managers, clients, customers,
and the general public. - Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic
and tactful manner. - Must have the ability to drive results and be proactive when working on tasks.
- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and
decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. - Must have demonstrated ability to drive toward results.
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.
GUAGE SKILLS
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or
governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively
present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS
Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid
geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical
situations.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety
of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
CERTIFICATES, LICENSES, REGISTRATIONS
Must be able to qualify for licenses and permits required by federal, state and local regulations.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform
the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel
objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear.
Specific vision abilities required by this job include close vision, color vision, and peripheral vision.
The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally
lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and
balance when performing job duties in varying work areas such as confined spaces.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing
the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions. The noise level in the work environment is usually very loud.
Employee will be exposed to an environment containing unrestricted second hand tobacco smoke
We’ve grown to become the most innovative omnichannel provider of entertainment experiences, thanks to our 12 retail brands representing 43 destinations across North America, online gaming via Barstool Sportsbook and theScore |BET.
Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet.
We're changing entertainment. Follow us.
Equal Opportunity Employer
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