WHY CHOOSE ECRI?

ECRI is an inspiring place to work. We share a common mission to help healthcare organizations make smart, compassionate, and ethical decisions for patients. Consider these additional benefits of joining the ECRI team:

• Industry leadership: We have a long history and proven reputation in patient safety and medical technology research.
• On-the-job-learning: You will have the opportunity to work with specialists across medical science, patient care, healthcare management, and technology.
• Comprehensive healthcare benefits: We offer medical, dental, vision, life insurance, accidental death and dismemberment, and disability coverage.
• Retirement Savings: Our employees can participate in an employer-matching 403(b) Retirement Savings Plan.
• Additional benefits: ECRI offers additional benefits to our employees, including paid time off and holiday pay, paid leave for parents, tuition assistance, employee assistance program, access to LinkedIn Learning, and other voluntary benefit programs (e.g. accident insurance, identify theft insurance, flexible spending accounts).
• Volunteer Program: ECRI Cares, our employee volunteer program, provides a framework for us to work together and make a difference in the lives of others. All employees are provided 16 hours annually of paid time to volunteer at preapproved ECRI Cares charities during normal business hours.

ABOUT ECRI

At ECRI, our passion for safe, effective, and efficient care is ingrained into the fabric of who we are and why we are here. For more than 50 years, the people of ECRI have been unyielding in their work to protect patients from unsafe and ineffective medical technologies and practices. Now, with the acquisition of the Institute for Safe Medication Practices (ISMP), we have created one of the largest healthcare quality and safety entities in the world.

As a non-profit, independent organization, we utilize an unbiased, evidence-based approach to develop guidance, and maintain our principles of integrity and transparent work. Our ethical standards have led us to adopt the industry's strictest conflict-of-interest policies, and they are why tens of thousands of healthcare leaders worldwide rely on ECRI to guide their clinical, operational, and strategic decisions across all sites of care.

The Most Trusted Voice in Healthcare

ECRI is proud to serve the healthcare industry, from providers and insurers to government agencies, and medical associations. Our areas of focus include:

• Patient Safety: empowering leaders to eliminate patient harm through the dissemination of best practices, guidance, benchmarking, and recommendations.
• Evidence-Based Medicine: providing clinical evidence to inform and support decisions on the effectiveness of medical technologies, procedures, genetic tests, and clinical practice guidelines.
• Technology Decision Support: arming hospital systems with unbiased insights, so they can optimize their supply chain.

ECRI is the only organization worldwide to conduct independent medical device evaluations, with labs located in North America and Asia Pacific. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality and a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.

At ECRI, our passion for the truth drives us to go further and dig deeper in our pursuit to advance effective, evidence-based healthcare globally.

The success of our organization relies on the kind of creative thinking that can only result from a diverse team of individuals. ECRI is proud to be an employer of choice with an inclusive environment for all employees. As part of this goal and in compliance with various laws and regulations, ECRI provides reasonable accommodation to applicants and employees.

It's what makes ECRI unique, and why we are the most trusted voice in healthcare.

POSITION SUMMARY

The VP, Marketing and Global Product Management is a highly collaborative, influential, and experienced senior leadership role responsible for leading the marketing function, roadmap execution, and launch of new global ECRI products and solutions.

This role works in conjunction with and alongside the Portfolio Leaders, functional leaders, as well as the Solutions, Medical, Strategy, and IT Offices.

This role covers responsibilities that span from working alongside the sales, client engagement center, and portfolio leadership teams to ECRI clients.

The successful individual will have a strong knowledge of marketing, pricing, and product management methodologies in North America coupled with experience in other regions around the world.

ESSENTIAL FUNCTIONS

Reasonable Accommodation Statement:
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactory. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Essential Functions Statement(s):

• Proven marketing leadership experience
• Demonstrable experience designing and implementing successful marketing campaigns
• Develop and implement cohesive marketing plan to increase brand awareness
• Design, review, and manage the Marketing departments budget
• Develop, execute, and monitor all marketing campaigns, go to market strategies and marketing playbooks, and improve them when necessary
• Develop plans working alongside the sales, Client Engagement Center (CEC) and Portfolio Leaders, and portfolio leadership teams
• Prioritize marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Participate in the annual planning of the companys goals and annual budget process
• Track and react to competitors activities
• Evaluate and execute the overall product, digital strategy and execution roadmap working in partnership with IT and in collaboration with Portfolio Leaders and the Solutions, Medical and Strategy Offices.
• Manage and execute new One-ECRI solutions products lifecycles and create product strategies and go to market strategies that ensure long term success
• Lead of the ECRI life cycle management (LCM) process and evolve the process over time to ensure optimal operations.
• Lead, develop and execute all pricing activities
• Set priorities and goals for the team in line with the organizational and departmental goals with clear metrics and outcomes.
• Set clear expectations for direct reports, and offer on-going guidance, development and coaching to help them achieve those expectations
• Manage day to day work of team through continually reprioritization and trade-off decisions; engage direct leadership for support in resolving misalignment of priorities or resourcing issues
• Proactively manage resources and make trade off decisions on specific work and tasks to achieve overall team goals
• Attract, develop, retain and engage talent in ways that create a high-performance environment
• Maintain current understanding of the external market landscape to identify and leverage best practices and learnings

QUALIFICATIONS

Experience:

• Proven work experience as a VP of Marketing, Marketing Director or other senior role with a minimum of 10 years experience and a successful track record of revenue growth and product launch success in the healthcare space
• Deep expertise and success in defining and executing downstream and upstream marketing strategies
• Thorough understanding of healthcare market insights and experience in aligning market segmentation, target market sizing with product validation stages and go to market strategies
• Expertise in managing the marketing function, product funnel, aligning enhancements, product backlog and customer issue management
• Proven ability to work independently across multidisciplinary teams
• Ability to partner with teams to define epics, user stories, and acceptance criteria to ensure quality release of the product, timeliness, and go-to-market requirements
• Collaborate on annual business plan (i.e., playbooks) with portfolio leaders and collaborates with finance, sales, and marketing, as appropriate
• Previous success in bringing new products to market at a rapid pace
• Well versed in executing processes associated with launching products to the market, collaborating on go to market activities with marketing/sales and ability to influence and improve processes
• Excellent marketing and product judgment skills with ability to prioritize competing opportunities, balance stakeholder needs with business priorities, and drive detailed trade-offs
• Outstanding communication and collaboration skills, ability to establish common ground while managing conflicting points of view, and articulate the rationale behind decisions
• Experience with product marketing, particularly in portfolio development to successfully take products through ideation, validation, and effective go-to-market strategy.
• Full life-cycle product management experience within healthcare industry required.
• Strong product management skills including managing and executing product funnel and release timelines to completion through various stakeholders in IT, business lines and other functions.
• Solid knowledge of SEO, web analytics and Google Adwords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with ability to make trade off decisions

Education:

• Bachelors degree in marketing or related field required; Masters degree preferred.

Computer Skills:

• Proficient with Microsoft Office 365, CRM, SEO, and other digital marketing tools

Certifications & Licenses:

• N/A

PHYSICAL DEMANDS

Other Physical Requirements

• Vision (Near)

WORK ENVIRONMENT

• Virtual Work Environment

#LI-Remote

Equal Opportunity Employer-Disability and Veteran