Job Title: Public Relations and Communications Manager

Classification: Full Time Salary

FLSA Status: Exempt

Supervisor: VP of Marketing and Communications

Summary:

The Public Relations and Communications Manager is responsible for the development and delivery of comprehensive, integrated communications and public relations plans that align with the mission, vision and overall institutional messaging/narrative of the RPO. The PR & Communications Manager cultivates media relationships and creates opportunities for the RPO to maximize and capitalize on the widest positive public awareness surrounding community partners, community engagement, education programming, concerts, special events, and outreach that will encourage growth. The PR & Communications Manager functions cross departmentally to ensure the organizational communications and institutional story is captured and executed; this includes managing with day-to-day critical communication activities to strategically position the RPO’s attention, image and perception to internal and external constituents.

Duties and Responsibilities:

• Work directly with the VP of Marketing and Communications, VP of Development, Director of Education and CEO in the development of comprehensive communications and public relations plans that include both traditional and new forms of engagement tactics designed to achieve the strategic messaging goals of the RPO.
• Create an institutional PR plan for the RPO to further its position in the community; ensuring communication activities intersect with all aspects of the organization.
• Develop relationships and cover stories in close coordination with all RPO departments delivering the institutional messaging/narrative of the RPO.
• Develop and maintain relationships with a wide range of local, state, national and international media; monitor coverage for story ideas, publicity opportunities, industry trends, and media contacts. Direct sensitive questions to the appropriate spokesperson. (President/CEO, VP of Marketing and Communications, or the Chairperson of the Board of Directors).
• Publicize and promote artistic leadership, and musicians. Manage and develop relationships with the Music Director’s, musicians and guest artists’ to maximize publicity opportunities; arrange media interviews with guest artists and Orchestra musicians.
• Maintain a comprehensive communications schedule and function as the organization’s staff copywriter: write news releases and alerts, messaging to patrons, e-newsletter copy, blog posts, biographies, articles, letters, and other institutional materials.
• Assist the VP of Marketing and Communications and the development team with the planning and management of communications events.
• Champion communications to all key internal and external stakeholders.
• Create and implement public relations plan and timetable to support sales of season series and single tickets and special events.
• Write press releases, public service announcements, prepare press kits, and plan and implement press conferences.
• Clear media requests for concert/event coverage through appropriate channels, offer assistance to, and supervise media at concerts/events.
• Maintain photo archives, and biography files of musicians, conductors, and staff.
• Assist VP of Marketing as needed in development of sales and customer service materials, and with the creation of audience development plans.
• Serve as Marketing Department representative at concerts as needed.
• Maintain ongoing trade relationships and cross-promotional opportunities with other non-profit organizations.
• Assist in the development and monitoring of the RPO’s website; ensuring the RPO’s brand.
• Serves as an active, collaborative, and resourceful member of the Marketing Team.
• Completes all regulatory trainings; i.e. sexual harassment, and workshops as scheduled by the institution.
• Actively participates in all organizational and departmental meetings determined by the CEO and VP of Marketing.
• Other Duties as assigned.

Language Skills:

High Skills: Ability to read, analyze, and interpret general business periodicals, or professional journals. Ability to copywrite and proofread content, messaging and related communications materials before released externally. Ability to write copy reports, and business correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Computer Skills:

• Microsoft Programs: Word, Excel, Publisher, Power Point
• Email Systems: Outlook, Wordfly (email Marketing)
• Social Media: Instagram, Facebook, Twitter, LinkedIn, YouTube
• Other: Asana – Project Management, Buffer – Social Media Management, Wordpress – Blogging and Webmaster

Education/Experience Requirements:

Bachelor’s Degree and/or a combination of education and 2-3 years’ experience in the PR/Communications, Marketing arena, preferably in Orchestral or Arts. Present a small portfolio of work completed at the college, internship or corporate level.

Knowledge, Skills, and Abilities:

• Must be able to work independently and be self-motivated; creativity and problem solving ability a must.
• Positive attitude, flexibility, teamwork, and attention to detail.
• Strong verbal communication skills and ability to write and speak clearly to capture audience attention.
• Strong, versatile copywriting, proofreading and messaging development skills.
• Good organizational, planning, and coordination skills.
• Ability to multi-task and re-prioritize as needed. Ability to manage multiple projects simultaneously.
• Possesses a sense of urgency; is self-motivated and detail-minded.
• Strong interpersonal skills and ability to build collaborative relationships.
• Good verbal presentation, group dynamic, and facilitation skills.

Visit www.rpo.org /contactus /careers

Rochester Philharmonic Orchestra, Inc. is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internship. The Rochester Philharmonic makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Weekend availability

COVID-19 considerations:
We are following all CDC, NYSDOH, Monroe Co DOH regulations. We also have in-house testing regularly based on %.

Ability to commute/relocate:

• Rochester, NY 14604: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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