Who we are looking for

The State Street Head of Digital Marketing will be responsible for strategic leadership of State Street’s digital marketing strategy and manage complex digital marketing initiatives from concept to execution. This role is responsible for creating winning digital strategies that enable our brand to effectively engaging with our audience and turn prospects into clients, and clients into advocates. This role requires an innovative and strategic mind to lead the digital transformation of the marketing organization, instilling the processes and infrastructure necessary to boost brand awareness, client engagement, and sales. Due to the role requirements this job needs to be performed primarily in the office with some flex work opportunities available.

Why this role is important to us

The team you will be joining plays an important role in the overall success of the organization. Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. To make that happen we need teams like yours to help navigate employees and the organization as a whole. In your role you will strive for cutting-edge solutions, that are straightforward and scalable. You will help us build resilience and execute day to day deliverables at our best.

Join us if making your mark in the financial services industry from day one is a challenge you are up for.

What you will be responsible for

As Global Head of Digital Marketing, Senior Vice President you will

• Develop corporate and business digital strategies, aligned to the integrated and cross-functional global marketing strategy, in order to support sales, drive revenue and increase market share.
• Drive efforts to be on the forefront of digital approaches, including personalization, demand generation and client relationship management.
• Lead the strategy, execution and management of State Street’s client facing websites to engage clients and create a demand generation engine that support the company’s business objectives
• Oversee and develop inbound digital strategy including activities such as marketing automation, CRM integration, SEO and account-based marketing.
• Redefine and maintain the organization’s search and social media presence to engage clients, colleagues and job applicants.

What we value

These skills will help you succeed in this role

• Translate data and analytics to inform marketing decisions and drive optimization efforts. Identify gaps or opportunities to improve the end-to-end customer experience across the multiple channels.
• Create the KPIs to measure the success of the digital marketing campaigns. Oversee reporting, provide analysis on performance to goals, recommend changes in direction, and adjust budget allocations and resources as needed.
• Lead and influence a global team and key stakeholders towards a common digital marketing vision. Drive a culture of innovation on the team and continually evaluate new and emerging digital marketing functionality, capabilities and technologies.

Education & Preferred Qualifications

• Bachelors degree required, Master degree preferred in marketing, digital marketing or technology or related field
• 10+ years of experience in digital marketing or similar field
• 15+ years leadership experience
• Operates as a continuous innovator and has a track record of implementing new techniques and technology
• Ability to serve as a strategic leader and influencer while not being afraid to roll up their sleeves to solve problems.
• Experience in creating web sites from ideation to launch that include UX strategy, creative design, content development, and technical development.
• Experience owning and managing email and social media campaigns and marketing automation systems with expertise in A/B testing, personalization, segmentation and integration with CRMs
• Strong analytical skills, experience with performance analytics, reporting tools and methodologies
• Proficient knowledge of leading marketing website, social media and marketing analytics tools such as Adobe and Google Analytics, etc.

Are you the right candidate? Yes!

We truly believe in the power that comes from the diverse backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don’t necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good team player, you could be a great fit.

About State Street

What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we’re making our mark on the financial services industry. For more than two centuries, we’ve been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You’ll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

Inclusion, Diversity and Social Responsibility. We truly believe our employees’ diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.

State Street is an equal opportunity and affirmative action employer.

Salary Range:

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.