We are PureRED.

What do you know about us? Heard that we're the "circular guys? That we do mostly print? Well, we do circulars for large name retailers and grocers, sure. But that's just a part of what we do.

We believe we are the best company that no one knows about. From building a proprietary software that is an industry game-changer, to being the only solution to save retailers over $100MM, we are a 55+ year-old start-up focusing on innovating and executing with excellence. Winning awards. Providing integrated marketing solutions. Offering thought leadership. That's who PureRED is and is evolving to be.

We are looking for a Director of Marketing to help us tell the rebranded story that will drive sales and brand awareness.

The day-to-day of this role can be broken down into the following buckets:

Strategic & Leadership Initiatives:

• Works across the PureRED organization to align external and internal marketing initiatives to company objectives and goals
• Influences key stakeholders and internal teams to drive growth within existing business as well as with new logos
• Drives/participates in the development of major marketing initiatives, research activities (Qualitative and Quantitative) and advertising campaigns, to include overall company marketing plan
• Offers expert advice to develop innovative advertising, public relations, social media and event campaigns
• Manages agency’s 3rd party partners and vendors on paid marketing, earned marketing, and organic marketing initiatives
• Develops content to support company purpose statement, mission and values
• Leads development, execution, and integration of internal and external company rebranding efforts
• Drives efforts to create Employee Value Proposition and all other elated internal marketing touchpoints
• Manages company website and supports Talent Acquisition in building employer brand in external marketplace

Team Leadership:

• Directly manages team members and provides consistent developmental feedback, removes obstacles, holds them accountable to achieving assigned goals while also providing developmental growth opportunities
• Fosters teamwork and a constructive work environment.
• Encourages, recognizes, and rewards innovation and creativity

Client Acquisition & Development:

• Actively leads, manages and participates in all Requests for Proposal (RFP) and Request for Information (RFI)
• Creates presentation decks for client proposals
• Presents to new, existing clients
• Offers insight and participates in creation of the Sales & Marketing Strategic Growth Plan
• Assists & supports sales forecasting and product branding plans
• Identifies, researches, and follows up on warm leads generated by website traffic and other sources
• Attends conferences to showcase company at exhibits, network with attendees to identify available industry resources as well as to drive new prospecting opportunities

Market Knowledge & Trends:

• Maintains deep industry knowledge and market intelligence on marketing and brand trends, competitors & their industry trends, regulatory impacts, and other related insight to proactively address client needs

Administrative Support:

• Provides weekly summary reports on Hubspot activities
• Provides ELT reports/snapshots of campaign activities & results
• Controls budgets and monitors resource allocation as appropriate
• Reports on web analytics and uses information to drive decision-making, solution creation

We told you who we are. Here's who you need to be:

• You are collaborative and creative with experience in company rebranding efforts.
• You are wildly curious with a growth mindset, always focusing on how you pivot or redirect, not what the roadblocks are
• You've led marketing efforts for an advertising agency for 5-7+ years, ideally working with retail & CPG clients in B2B & B2C capacity
• Your track record of converting warm leads to HOT leads & signed SOWs speaks for itself
• You've got proven success in creating actionable & innovative marketing plans
• The RFPs/RFI answers, client decks and presentations you've put together are second to none
• You've managed external partners, particularly as related to paid, owned, and earned media
• Managing budgets and resource allocation/management is a piece of cake for you
• You had a great time in college earning that 4-year degree in Marketing, Advertising, Public Relations or related disciplines
• Ideally you've worked with Hubspot or other CRMS, identifying, capturing, and following up on leads

Although this position is remotely based, there is a preference for someone to be located within the Greater Atlanta area. The candidate should be based in either EST or CST time zones.

PureRED is a leading strategic partner for 14 of the top retail, consumer and B2B brands in the US. For over 55 years, PureRED has innovated to find the answer. As passionate problem solvers, we approach every challenge with curiosity and creativity to craft innovative solutions that deliver results. Specializing in retail advertising and promotions, integrated marketing and technology solutions, PureRED creates and manages content at the speed, scale and level of precision needed by the nation’s top brands.

EQUAL EMPLOYMENT OPPORTUNITY
_ PureRED (“the Company”) is an equal opportunity employer and makes all employment decisions without regard to race, color, religion, gender, marital status, disability, national origin, sexual orientation, military or veteran status, or any other classification protected by law. In addition, the Company complies with all applicable federal, state, and local laws governing non-discrimination in employment. Decisions concerning employment are based strictly on an individual’s qualifications and ability to perform the job under consideration, the comparative qualifications and abilities of the other applicants or employees, and the individual’s past performance, if applicable, within the Company. Employment decisions include, but are not limited to, recruitment, hiring, promotions, salary or other compensation, benefits, transfers, discipline, layoffs, termination, and training._

Required Skills

Required Experience

Job Type: Full-time

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