Digital Marketing Specialist Job at Sutton Transport
Sutton Transport is looking for a marketing professional to join our team! Sutton Transport is family owned and operated, spanning 13 terminals across 4 states. Sutton’s mission is to be the most efficient and reliable transportation network in the Midwest. We support our customers by providing the ultimate customer experience as they pursue their production and distribution goals.
This position will collect and evaluate data on both paid and organic marketing projects, own Lead Generation marketing, and draw conclusions from such findings to make recommendations for next steps. This position will be based at our Weston, WI headquarters, reporting to our Marketing Manager.
Job Duties include, but are not limited to:
· Develop, execute, and analyze marketing programs focused on Lead Generation, including PPC, SEO, Email, social media
· Work side by side with outside marketing agency on PPC and SEO development
· Become proficient at Pardot Marketing Automation tool
· Set KPIs and measure effectiveness and lifetime value of a customer
· Work with Marketing Manager to plan out content required for advertising programs
· Social media moderation and analysis
· Assist with and promote company culture initiatives
Required Knowledge, Skills, and Abilities
Knowledge:
- Google Analytics
- Google Tag Manager
- SEO best practices
- Marketing strategy and tactics
- Email marketing and automation platforms such as Pardot or Hubspot
- PPC Marketing
- Speak fluent English
- Campaign reporting
Skills:
- Effective writing
- Reading comprehension
- Complex problem solving and critical thinking
- Systems analysis and evaluation
- Active, independent Learning
- Time Management
Abilities:
- Inductive and Deductive reasoning
- Oral comprehension and expression
- Written comprehension and expression
- Originality
- Creativity
Preferred Experience:
- Salesforce
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Job Type: Full-time
Pay: $42,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- No nights
- No weekends
Ability to commute/relocate:
- Weston, WI 54476: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
Please Note :
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