Content Marketing Specialist Job at CME Corp
CME Corp is looking for a Content Marketing Associate to create engaging, customer-focused content that supports our digital marketing strategies. As part of CME Corp’s marketing team, you will partner with the merchandisers, the web team, and business stakeholders to help craft a wide variety of content for the website, social media posts, blogs, press releases, sales support literature and emails. This individual will contribute towards enhancing our SEO, customer acquisition, and evolving our digital footprint.
What You’ll Do:
- Write a wide range of engaging content that shares CME Corp’s solutions: product/ecommerce data, web copy, case studies, infographics, blogs, press releases, e-mail campaigns, social media posts, and so much more.
- Learn and develop an understanding of the healthcare equipment and healthcare supply chain space and come up with topics/ideas to write blogs/how-to’s/case studies for our target audience.
- Own, create and optimize site content for search engines (SEO), and help build organic search traffic through SEO techniques, such as on-page optimization, link building, and hyperlocal SEO. Perform keyword research, competitive analysis, and updated meta tags according to best practices.
- Own the social media channels, engage with the community followers, and create engaging assets to help drive brand awareness and customer acquisition.
- Collaborate with different business teams to discuss/oversee/manage the creation, production and logistics of new and existing sales support collateral.
- Improve the customer experience on our website through content improvement, integration and lead capture.
- Create, manage, and execute a content calendar with various stakeholders in the business. Coordinate across multiple teams to ensure content is executed on schedule.
- Management of review sites and other reputation management websites such as Glassdoor, Google Business Page, Yelp, etc.
What You Should Have:
- Bachelor’s degree in marketing, literature, communications, or any other related field.
- 3+ years digital copywriting, digital marketing or content marketing experience.
- The ability to learn new topics and write compelling content about them (blogs, how-to’s, etc.).
- Experience using HubSpot or similar tool for social media management, content management and performance measurement.
- Experience in writing and executing B2B email and its associated tools.
- Knowledge and understanding of SEO, including keyword research, meta-data, link building, and best practices.
- B2B social media fluency, native use and knowledge of LinkedIn, Facebook, Twitter, and Instagram.
- Curiosity, attention to detail, collaboration, and the ability to effectively multi-task is a plus.
What Would Be Great To Have:
- Experience using Magento, or similar platform and SalesForce CRM.
- Experience creating short form product/informational videos.
- Experience writing press releases and developing relationships with media outlets.
- An understanding of HTML & CSS.
Compensation and Benefits:
- Competitive Salary
- Medical, Dental, Vision, FSA
- Vacation, Sick and Paid Holidays
- Employer-Matching 401k Retirement Plan
- Employer-Paid Life Insurance
- Voluntary Benefits – Critical Illness, Supplemental, AD&D, and Long Term Disability
- Tuition Reimbursement
- Referral Bonus Program
- Employee Assistance Program
About CME:
Dedicated to providing quality equipment, logistics, and services to healthcare. CME is the premier source for equipment and turnkey logistics, delivery, and support for the healthcare community. The company helps healthcare facilities nationwide to seamlessly launch, renovate and expand. CME is headquartered in Warwick, RI with branches in Anaheim, CA, and Long Island, NY and over 35+ service centers spanning the nation and offers an expanded product line of more than 2 million+ medical products from more than 2,000 manufacturers.
We support our military community, veterans encouraged to apply!
CME Corp. is an equal opportunity employer. We welcome applications from all backgrounds regardless of race, color, religion, sex, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other classification protected by law.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
Application Question(s):
- Is your degree in Marketing, Literature, Communications or any other related field? Please explain:
- Are you fully vaccinated against Covid 19?
Education:
- Bachelor's (Preferred)
Experience:
- digital copywriting, digital marketing or content marketing: 3 years (Preferred)
- HubSpot (or similar): 2 years (Preferred)
- writing and executing B2B email and it's associated tools: 3 years (Preferred)
Work Location: Hybrid remote in Warwick, RI 02886
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