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Position Summary:

This position will focus on four key areas of Ignite's content: partner branded content, broadcast support, in-Arena content and overall strategy for social and digital channels. The incumbent will be responsible for developing content ideas at the direction of the Head of Content across in-arena, partner and broadcast areas. This individual will also work closely with NBAE and the programming arm of NBA Global Content Media Distribution (GCMD). The incumbent will also be responsible for engaging with third party content partners (e.g. media agencies, producers, production companies, etc.) as well as marketing partners.

Major Responsibility:

• Work closely with the Head of Content to develop the NBA G League Ignite's content strategy
• Develop and conceptualize stories that attract youth audiences and maintain high levels of fan engagement
• Lead production for Ignite Content Days during pre-season
• Work with partnerships team on branded content creation for partners, from ideation to execution
• Distribute assets to internal and external stakeholders
• Conceptualize and execute all Ignite home game / in-arena content
• Work closely with broadcast vendors onsite to improve and innovate the Ignite game broadcast
• Facilitate and coordinate access and activities of content partners and serve as the League's on-site voice and content liaison to ensure content alignment with G League goals, facilitate approvals and provide status updates to Head of Content
• Work with Marketing and PR teams to support all Ignite related campaigns and priorities
• Understand the G League's assets, offerings, services and internal processes in order to advance initiatives with internal and external stakeholders
• Provide content, recommendations, and guidance on G League social media accounts
• Facilitate, manage and improve online content delivery tools/systems and processes
• Stay up to date with digital technology developments and digital production best-practices
• Be proactive and resourceful; solve any issues that might arise with tact and diplomacy

Required Skills/Knowledge:

• A minimum of 5 years of content creation and production experience
• Experience working with partners to create branded content
• Experience with the technical side of broadcast production
• Demonstrable expertise in designing and implementing successful social or digital marketing campaigns that deliver audience growth
• Proven track record in managing multiple projects, setting priorities and meeting deadlines in a fast-paced work environment
• Must be familiar with all aspects of content production process
• Understanding of digital landscape including key players and trends, must be an active user of consumer digital technologies such as social media, mobile web/apps, game consoles, streaming services and devices, etc.
• Strong understanding of current digital marketing channels and how they function
• Understanding of media rights landscape, a plus Solid knowledge of online marketing tools and best practices
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills Ability to work cross-functionally in a global, matrix organization
• Travel with Ignite team will be required

Education:

• Bachelor's degree required

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.