Brand Manager, Marketing & Media Job at Phillip Ashley Chocolates
PAC Brand Manager, Marketing & Media
Job Summary
We are looking for a Brand Manager to lead marketing campaigns, oversee experiential activations and manage social media.
Responsibilities include:
- Lead external marketing efforts working with external contractors as needed
- Directly manage backend e-Commerce platform (Shopify)
- Develop digital marketing strategies working with external contractors as needed
- Create and manage content to be deployed across all social media channels
- Create and manage ads on Facebook, Instagram and Pinterest
- Scout and recruit dynamic social media influencers for collaboration projects
- Develop campaigns for and track ROI of social media ads, email and SMS marketing.
- Setup and attend retail pop-up installations and special events to capture content
- Represent the brand at designated conferences and trade shows and manage promo model staff
- Develop relationships with photographers, videographers, content collaborators, etc.
- Communicate wins/losses with internal stakeholders
Competitive candidates will have:
- Previous social media and content management experience
- Previous experience with HubSpot, Canva and Adobe software
- Some graphic design experience
- Track record of networking and building solid relationships
- Solid organization skills and attention to detail
- Excellent communication and time management skills
- Previous experience with Google Analytics and digital marketing platforms
Location:
- This position is based in Memphis, TN. Work from home flexibility, but primarily in-office. Up to moderate travel
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