Statement of Purpose

The Manager, Brand Management assists in the development and execution of the brands Marketing strategy, Menu strategy and Product-line strategies consistent with all aspects of the business. This position is accountable for superior project management of key initiatives including new product development, financial management, marketing planning and tactical execution of plans.

Accountabilities

1.Development of consistent annual brand plans to build brand equity as a means of attaining volume goals and long-term profit growth

2.Project management & execution of brand product-line strategy for product line(s)

3.Manages the day to day execution of all projects through the development, validation and launch phases with the appropriate cross-functional teams.

4.Drives brand value by creating the structure for the analytics needed to support strategy development and project decisions, utilizing basic consumer insight principles

5.Writes product/message charters/briefs in support of our menu strategy.

6.Accountable for all timetables and communicates key milestones to the organization in order to drive decisions in support of brand/marketing programs.

7.Assisting in financial, competitive, pricing and category analysis. Identifying key trends and brand implications. Working with key decision tools and information sources

8.Leading and interfacing with cross-functional teams to execute brand plans

Knowledge

• 
  Strong Project Management capabilities
• Excellent analytical skills
• Strong written and verbal communication abilities
• Independent, self-motivated and high level of curiosity

Restaurant or CPG experience preferred

Education/Experience

Bachelors degree in Marketing or related field required, Masters degree preferred

3-5 years job-related work experience required.

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; climb or balance; and taste or smell.

The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.