About the Role

The Associate Product Merchandiser, Footwear will become a key driver of a specific business. They are responsible for developing the category strategy, managing the look and feel of the product line and delivering to the financial and efficiency targets of the category. Partner with product managers with overall organization, samples, line planning, product strategy, development process, and launch activities. Evaluate business analysis of product categories as well as develop knowledge of products including: current line, upcoming launch seasons, and those in the development pipeline. In this position you will be training to be a key driver of a specific business responsible for developing the category strategy, managing the look and feel of the product line and delivering to the financial and efficiency targets of the category.

Please Note: Ariat's corporate headquarters will be relocating from Union City, CA to San Leandro, CA spring of 2023.

You’ll Make a Difference By

• Responsible for managing a category – subject to review of the category lead
• Making decisions for the category subject to review and approval
• Developing footwear product line vision and strategy that integrates with the overall long-term vision for the ARIAT brand
• Identifying market opportunity for Ariat in various market segments
• Taking primary responsibility for maintaining and updating all merchandising-related documents utilized by the product manager
• Taking lead in managing product samples for the Product Manager
• Partnering with PM team with pricing, margin-related initiatives and accuracy of all printed & online materials
• Handling packaging for the Product Manager
• Overseeing product assortment and support with marketing and tradeshow coordinators
• Gathering market data via selling reports, industry publications, events, and shows to help identify and expand on Ariat market opportunities
• Supporting Product Manager in creating the strategy to present to product teams including: product boards, focus groups, event participation, competitive pricing analysis, and customer profiles
• Participating in product brainstorms and assist in set up of project list and briefs in support of project list
• Presenting product to various groups of company VPs and sales team members
• Performing market research of various brands both western and mainstream – keeping a pulse on western brand launches and brand sites
• Be the centric & SAP master- support PM on all centric and SAP requirements
• Collaborating and help articulate target consumer demographics, psychographics and how Ariat footwear will fulfill “unmet needs”

Product Line Planning:

• Collaborate and help create and manage seasonal merchandising plans and manage projects through the development process.
• Partner with seasonal market research and brain-storming
• Partner with seasonal merchandising plans
• Partner with seasonal creative product briefs
• Partner with PM with management of line reviews, pre-lines/market feedback, final line decisions and launch plans

Marketing:

• Responsible to deliver data for packaging, hangtags, catalog, web site, and B2B
• Coordinate with Product Manager to ensure product is correct and available for photo shoots requirements
• Partner with Product Manager with prep for sales meetings, events, and customer visits.
• Manage requesting and accuracy of Product Sell Sheets.

Sales Support:

• Contact Sales Reps for follow up on product meetings
• Attend pre-lines on an as needed basis

Business Management:

• Analyze each season’s selling by style and color as well as channel distribution.
• Partner with Product Manager to identify close out or phase out opportunities and plan lifecycles of product
• Complete weekly and monthly analysis on bookings

About You

• Bachelor’s degree or equivalent work experience required
• Adapts quickly to change and growth
• Maintains a professional and collaborative work environment with others
• Requires problem-solving skills through gathering information and feedback from management and team members
• Ability to multitask and adjust to shifting priorities in a fast-paced environment
• Possesses and executes exceptional organizational and communication skills
• Exhibits exceptional writing skills
• Works within a collaborative Team Environment
• Maintains Exceptional Interpersonal skills
• Critical thinking and strategic planning needed to execute Principal Duties of position
• Complies with company policies and procedures
• Proficiency in MS Office, especially Excel
• Knowledge of English riding a plus, but not necessary
• Interest in product merchandising and fashion preferred
• Detail-oriented

About Ariat

Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.

The salary range for this position is $70,000 - $78,000 per year.

The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Job Type: Full-time

Pay: $70,000.00 - $78,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• San Leandro, CA 94577: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Work Location: Hybrid remote in San Leandro, CA 94577

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