Associate Brand Manager - CPG Job at Serta Simmons Bedding, LLC
Req ID: 2910
Job Category: Marketing
Location: Doraville, GA, US, 30360
Job Family
Marketing
Exempt/Non-Exempt
Exempt
Dare to Dream:
At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands - Serta®, Beautyrest®, Simmons® and Tuft & Needle®.
When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.
Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.
What You'll Do:
Our Brand teams are
looking for an
innovative and
enthusiastic Associate Brand Manager who will be responsible for developing and assisting with the expansion of our existing
Tuft and Needle and Simmons product lines including new national product development and product management projects. If you have experience with CPG product development combined with brand strategy read on!
- Own and manage our growing accessories business, with support from Senior Brand Manager, to deliver overall business results including P&L targets (growth and profit), market share growth, and brand health measures.
- Lead accessory product innovation and go-to-market strategy, coordinating with cross-functional teams (e.g., R&D, PMO, Finance, Sales, Supply Chain, and Consumer Insights) to deliver business results.
- Support integrated marketing plan development, and partner with internal and external creative teams to develop accessory launch materials, including cohesive brand communications which drive consumer choice in in-store POP, website PDPs, etc.
- Own data analysis to uncover insights and make recommendations related to promotions, products, pricing, and other key initiatives that will drive business results.
- Manage monthly and ad hoc performance reporting, analysis, and interpretation of brand performance to make recommendations on brand activities.
How You'll Do It:
- Accountable: Ability to demonstrate initiative, manage deliverables against timelines, able to independently convert objectives into action plans.
- Analytical: Demonstrable ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, formulate insights, and translate into recommendations
- Marketing Fluency: Working knowledge of consumer marketing frameworks, concepts, and tactics.
- Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace. Embraces change.
- Collaborative: Experience working with cross-functional teams to drive project deliverables. Ability to influence across and above in a matrix organization.
- Project Management: Ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types.
- Growth Mindset: Thinks broadly to demonstrate curiosity. Welcomes failure as a learning opportunity. Demonstrates capacity to grow beyond ABM level role.
What You'll Bring:
- Experience and fluency in data analysis to deliver recommendations that support business objectives and growth.
- Excellent interpersonal and communication skills - Able to skillfully navigate organizational matrix to collaborate with cross-functional teams. Superb verbal and written skills.
- Strong organization and project management skills - Adept at handling tight deadlines, time pressure, and multiple demands.
- 4+ years of relevant work experience in marketing, strategy, data analytics, or similar roles.
- Bachelor’s degree, or equivalent. MBA preferred.
- Proficient in MS Office skills – PowerPoint, Excel, Word, Outlook, etc.
Local candidates strongly preferred. This position is expected to be hybrid – with some time working from Doraville, GA office and some time working remotely.
Must be willing to travel up to 15%.
Come Dream With Us!
When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.
Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys. We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.
SSB requires COVID vaccination for all roles that require air travel and/or any attendance at our corporate offices. In addition to the SSB policy, employees are required to comply with COVID policies established by a vendor or customer.
It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination, with respect to all terms and conditions of employment, based solely on a person’s race, color, religious creed/religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, ancestry, citizenship status, disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping or expression), medical condition genetic information (including family medical history), or any other protected status except where a reasonable, bona fide occupational qualification exists.
SSB will provide reasonable accommodations to applicants and employees who need them, as required by law.
Nearest Major Market: Atlanta
Please Note :
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