SOFTSHEEN-CARSON DMI 12 MONTH JUNIOR MARKETING ASSOCIATE

Overview: The DMI JMA is responsible for assisting the DMI Lead with driving brand growth by helping to manage current product portfolio, create innovative launch plans and establish long-term vision. This position’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough products, communications, and data-driven marketing. Other responsibilities include, but are not limited to, performing business & competitive analysis, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate the brand’s growth.

Job Responsibilities:

• Assist with the strategy and 3-year innovation plan for SoftSheen-Carson’s (Dark & Lovely, Let’s Jam and Magic)
• Propose breakthrough concepts that target unique consumer insights to address business needs
• Identify ways to refresh existing products to maintain competitive edge
• Assist with research, define and decode trends within each segment (prestige & mass)
• Assist DMI Lead in establishing and implementing brand equity and creative guidelines across all touch points
• Analyze data from Nielsen, conduct competitive analysis and market research to identify business needs
• Collaborate with R&I to identify first-to-market and sustainable technologies that address consumer needs
• Help to manage the end-to-end claims process in collaboration with R&I
• Collaborate with Creative to produce breakthrough new designs, artworks and packaging that meets the brand DNA
• Collaborate with Development to ensure the feasibility, sustainably and profitability of projects and on-time execution
• Coordinate with CMI to conduct extensive market research to decode consumer insights & validate launches
• Think e-commerce first and collaborate with e-shopper upfront to identify key search terms and optimize copy and content
• Work closely with the Content manager and/or agency partners to create breakthrough launch materials, from traditional media to digital data driven activations
• Work hand in hand with Marketing Operations and the cross-functional teams to develop collaborative strategies and foster a high performing team culture
• Partner with Marketing Operations and Demand Plan to establish launch forecasts
• Assess project performance throughout the year

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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