Vice President of Candidate Marketing Job at Ingenovis Health
Ingenovis Health is among the largest healthcare workforce solution companies in North America. We are seeking an experienced marketing executive for the position of Vice President of Candidate Marketing to lead all efforts related to the acquisition, nurturing, and engagement of clinician talent across the Ingenovis Health family of brands.
In this newly created pivotal role, you’ll leverage your 8+ years of experience leading winning staffing marketing teams to ensure that our brands have sufficient candidate supply to fill open and future healthcare staffing positions. Aligned with the corporate revenue goals per brand, the end goal is to demonstrate industry-leading growth and candidate engagement, and an optimal ROI.
Reporting to our Head of Marketing, you’ll lead a growing team responsible for all candidate marketing operations including lead generation, digital marketing, advertising, social media, job marketing, database regulations and compliance, content development and integration of our tech stack. You’ll interact with our executive team, Board of Directors, and be a sought-after participant in cross-functional strategic initiatives.
As a brand champion, you’ll ensure that all content and user experience touchpoints reinforce the unique value propositions of each brand, and the overall Ingenovis Health brand purpose to provide a home for healthcare talent.
What you’ll do:
-
Establish marketing strategy that will drive double-digit growth year-over-year in the acquisition of qualified healthcare staffing candidates to fill open orders across Ingenovis Health family of brands including Trustaff, Fastaff, U.S. Nursing, HealthCare Support, CardioSolution and VISTA Staffing Solutions. -
Manage budget, vendor contracts, negotiation, and measurement of ROI across all aspects of the candidate marketing business and prepare reports for the SVP and CFO on a quarterly cadence.
-
Direct a high-performing team of marketing operations experts to achieve and exceed goals related to engagement through the candidate funnel from acquisition to job placement leveraging the sophisticated use of an existing tech stack including Eloqua, Sense HQ, TextUs and Herefish.
-
Introduce strategies to help an historically successfully digital marketing team get to the next level on lead generation and engagement platforms which include but are not limited to paid media, job boards, social media, and content marketing. Create marketing campaigns promoting enhanced licensing and referral programs and identify addressable audience and look-alike groups. Strategize with Sales and Recruiting teams to pipeline for future growth in core capabilities as well as emerging opportunities.
-
Collaborate with the Brand Strategy team to envision and ultimately direct content creation that articulates and reinforces brand differentiation.
-
Collaborate with IT and Data teams to identify predictive analysis opportunities for targeting ideal candidate segments.
-
Resource a nights and weekend rapid response coverage effort to meet recruiting and logistical communications needs for urgent events such as strikes, hurricanes, flu outbreaks and pandemics.
What you’ll bring:
-
8+ years of experience leading staffing marketing teams, developing and executing strategies that deliver strong results in candidate marketing.
-
Direct oversight of 7-8 figure marketing budget and active direction in the measurement and evaluation of ROI.
-
Proficiency in digital marketing including knowledge of SEO, SEM, paid search, social media advertising, drip campaigns, attribution marketing, native advertising, etc.
-
High-level understanding in applicant tracking systems such as Bullhorn.
-
Excellent presentation skills sharing information to executives and Board of Directors.
-
Deep industry knowledge of the healthcare staffing verticals including nurse, Allied, physicians and non-clinical providers is a big plus since this is our world.
-
Directorial experience of teams utilizing marketing automation platforms for database engagement, such as Eloqua, Marketo or Salesforce is desired.
Compensation Range
$173,400.00 - $216,700.00
Benefits include: health, dental, vision, FSA/HSA, company-paid life & disability insurance, 401K w/ employer match, paid time off, paid parental leave, and tuition reimbursement.
About Us
Ingenovis Health companies are sending the best healthcare talent to every corner of this country where hospitals and patients need medical attention. Through a combination of smart and nimble planning, Ingenovis Health is transforming the industry, creating a home for healthcare professionals from all disciplines to further their careers and find where they’re most needed. With the collective strength of our wide-ranging ecosystem of companies, Ingenovis Health is better positioned to secure our place as the home of healthcare talent.
Everyone has cycles in their career – including nurses, advanced practitioners, allied providers, even physicians. Ingenovis Health is the center hub of a wheel of healthcare talent resources, whether a person is looking to travel on short assignments, work in underserved communities, increase their skills in a new role or find a permanent assignment, the companies of Ingenovis Health gather those specialized agencies in a central location for easy movement between organizations.
The people of Ingenovis do important work – we make sure there is care at the bedside and we get people jobs. Check out what we’re building by visiting
www.IngenovisHealth.com
or following us on LinkedIn.
Please Note :
www.bankofmontserrat.ms is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, www.bankofmontserrat.ms provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.