Residential Lending Marketing Product Manager Job at TD Bank
Product Management & Development
Mount Laurel, NJ
May 9, 2023
Company Overview
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US and www.twitter.com/TDNews_US.
TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit www.td.com.
We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; paid time off and work/life benefits to maintain a good balance.
Department Overview
Key accountabilities of the product manager role include, but are not limited to, the following:
- Managing the marketing execution for the residential lending business, including but not limited working on: Pre-screen campaigns (Direct Mail, E-mail, Outbound Calling Digital Marketing, Retail Merchandise, and Mobile)
- Marketing and product Support of residential lending acquisition, retention, and utilization programs that promote growth of the mortgage and home equity portfolios and consumer direct channels (phone, stores, online)
- Operating with a high level of detail and organization to track well as overall campaign progress in addition to marketing risk and compliance across marketing materials, products, and product features.
- Customer experience with home equity and mortgage products and marketing channels as well as consideration of Controls, Risk Management Practices and Compliance with Regulations; will help provide insights on opportunities to innovate and conduct preliminary research on the necessary investments required
- Managing new-to-bank customers and existing TD customers; responsible for taking product strategies and managing execution on plans to meeting annual volume targets; key contributor in optimizing the overall marketing experience and seen as first point of contact to the channel and customer
- Maximizing the profit / P&L of products and services and developing new revenue sources for future growth
- Manage features and other characteristics of a product and review it frequently to assure that it reflects the dynamics of cost, market demand, response to the competition, and profit objectives. May also be responsible for managing volume, margin, fee and interest income drivers.
- Driving operational excellence through developing an operating model for products that can deliver per the value proposition
Job Description
- Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
- Accountable for either a single major functional area with a mass or niche product/segment suite and moderate level of complexity with a range of complex attributes
- Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
- Provides expertise and advice on unique distribution issues (i.e. primarily 3rd party channels) for niche/customized products/segments
- Has advisory/consultative accountability for functional areas that are not directly managed
- Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
- Uses sophisticated analytical thought to exercise judgement and identify solutions
- Impacts the achievement of sub-function or business line objectives within the area accountable for
- Develops and maintains a robust understanding of the regulatory requirements, customer, market, and industry to deliver product and process innovation to improve the value proposition
- Develops and implements products/policies and procedures in such a way that it enhances the end to end customer experience (including training, enhancement and irritant reduction) while achieving business objectives
- Oversees and ensures the clear and effective delivery of products and services to the customer
- Acts as a Subject Matter Expert for product-related inquiries
- May lead business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact
- Liaises with partners (i.e. Marketing, Phone Channel, Retail) to understand industry and customer trends; Analyzes challenges and identifies areas of opportunity through customer research, focus groups, and external secondary research; Facilitates ideation sessions and builds necessary business cases for NPD, identifying solutions and building stronger plans for growth
- Builds and maintains effective relationships with sales distribution, key internal stakeholders and/or external partners to ensure that customer needs are considered in strategic decisions and in the development of options, solutions and alternatives
- Leads and facilitates problem solving sessions with partners and vendors
- Designs end to end process for development, implementation, use, reporting and feedback on developed products and segments
- Directs and coordinates market research to determine underlying customer needs – input to development process
- Participates in the day to day management of the product(s), identifying and implementing product features and enhancements, providing business case support of recommendations and assisting in the strategic development of new initiatives
- Adheres to enterprise frameworks or methodologies that relate to activities for own business area
- Delivers financial results for the product/product suite via operation of all available levers: pricing, margin, volume etc., creates and delivers business cases to achieve strategic business results (acquisition, retention, customer experience, engagement and market share)
- Supports Senior Management as a subject matter expert for the product(s) portfolio through all forms of written and verbal presentations, (product reviews, planning and forecasting, strategic review sessions)
- Conducts ongoing industry and competitive analysis to obtain market insights and ensure Acquisition Teams are kept informed of matters to be competitive and win in the marketplace
- Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
- Refines product management strategies through detailed analysis of the P&L, ongoing competitive research and review of marketing/risk management tactics
- Ensures effective product policies and processes are established to support business processes
Requirements
- Undergraduate degree or product management certificate and/or
- 7+ years relevant experience
- Previous Product experience typically required
- Advanced knowledge of and ability to conduct product research, product analysis and development, forecasting, pricing, competitive intelligence
- Knowledge of current and emerging competitor and market trends
- Ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
- Ability to forecast and contribute to strategic direction of the product management function and provide advice to senior leadership
- Ability to communicate effectively in both oral and written form
- Ability to work collaboratively and build relationships across teams and functions
- Ability to work successfully as a member of a team and independently
- Ability to exercise sound judgement in making decisions
- Ability to analyze, organize and prioritize work while meeting multiple deadlines
- Skill in preparing and managing budgets and P&L
- Knowledge of and/or skill in using analytical software tools, data analysis methods and reporting techniques
- Skill in using computer applications including MS Office
- Ability to handle confidential information with discretion
- Must be eligible for employment under regulatory standards applicable to the position.
Hours
Inclusiveness
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.
If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.
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