Come join the team!

Job Description

Part Time - Promotion Representative

Hours of promotions vary but primarily run in the evenings and on the weekends.

Promotion Representatives are responsible for the sale/sampling of the company portfolio in the on and off premise. Responsibilities include:

1. Product knowledge

2. Product quality assurance

3. Customer interaction both with our retail accounts and the consumer

4. POS placement in regards to the special event and competitiveness

5. Promotion item effectiveness

6. Relationships and service with retailers and co-workers

7. Recap of event and sign out

Appearance and Conduct:

You will be required to be brand identified with company approved apparel. Logoed shirts must be visible during event. Approved pants will be discussed by management. Promotion reps are not allowed to drink alcohol 2 hours before or while on duty. After the promotion, we are not to stay and drink at that account. Gather our left over items, thank the retail customer and leave the establishment.

Product Knowledge:

The promotion representative is expected to know the selling points for the company's family of brands. This includes product knowledge, style and tasting notes. It is important to remember that we are not promoting on-premise models. We are ambassadors of the brands and you cannot be expected to sell a product that you know nothing about.

Product Quality:

There is no point to sample products that aren’t of the best quality. All product sampled needs to be fresh. The product also needs to be served at the desired temperature. A warm sample of a product that is supposed to be cold isn’t going to win us consumers. We need to check product codes and temperatures. It is also imperative that draft lines are clean and glasses are oil/residue free.

Customer Interaction:

Bartenders, bar backs and cocktail servers are our best salesmen. We need to brief the staff before each promotion to make sure they are aware of the feature we are supporting. Then work the floor and casually interact with the consumer. Ask if they are interested in hearing about the promotion/product, and leave them alone if they are not. If they are, kindly engage them about our event. Do not over stay your welcome.

POS Placement:

Getting the proper signage up in the account is imperative to a successful promotion. It informs the customers about the event, and also notifies the staff so they can be prepared for our arrival. The salesperson for the account is responsible for getting POS made. Items that should be used to advertise in the account include:

• posters and banners
• table tents
• pennant strings
• stand ups

Promotion Item Effectiveness:

Cost of giveaways has risen sharply in the last few years. It is imperative that we are cost effective with our items. Patrons are to get one item depending on the promotion. Common sense should prevail in terms of the number of items given. Do not leave extra items at the account. If items are left over, bring them back to warehouse and put back into inventory. Which items, and how many, should be discussed with the account manager and/or supervisor.

Relationships and service with retailers and co-workers:

Relationships are the foundation of our business. It is of the utmost importance that we strengthen these relationships at our events. It is the best way to say thank you to our retail partners and to solidify our partnership. It is imperative that we extend every effort to get along with our co-workers and customer staff. This job should be fun. The energy and atmosphere we provide should add to the customer experience.

We discourage having boyfriends/girlfriends attend the promotion events. On-premise and sampling events require you to be focused and attentive. Having friends show up for company promotions can provide added excitement and participation. Remember that we need to interact with the entire consumer base, not just acquaintances. Keep your area with your items, samples, etc. separate from your friends.

Recap of event and sign out:

When the promotion is over, thank the owner/management/staff and ask for their insights and opinions as to whether or not they felt the event was successful. Have account management fill out the short form and sign it. On the back of the form, provide detail