PR/Marketing Specialist Job at New Reach Education
OUR COMPANY:
New Reach Education is a company based in Tempe, Arizona focused on investment and financial education. Our mission is to flip the current online education space and optimize it for student success. Put simply, our goal is to change the world of education in order to make life better for the students. We believe that people who invest their money in education should come out as winners, not losers. Currently supporting thousands of students, New Reach Education is making a powerful and lasting impact. Bringing LOVE into the workplace and leading with love is something we strive for in our everyday work life. We want employees that make a significant impact inside the office and within their communities.
Position Summary:
The Marketing Specialist Position will assist in the planning, execution, and optimization of our paid media campaigns. The ideal candidate will have a passion for all things marketing and technology.
RESPONSIBILITIES:
- Experience with assisting in development, launch, managing and optimizing comprehensive paid social media ad campaigns
- Audit and optimize new & existing ad campaigns to ensure KPI's are met such as budget, cash return on ad spend, specified conversion events, reach, impressions, and more.
- Identify new opportunities to increase brand booking conversions
- Communicate consistently and professionally with Marketing Manager and Media Buyers
- Write/Distribute Press Releases, as needed
- Additional media alerts/fact sheets, as needed
- Industry Networking Events, Phoenix PRSA Chapter
- Write/Pitch Podcast & YouTube Bookings
- Collaborate with Social Media Coordinator on YouTube & Instagram & Podcast collaborations
- Weekly and Monthly Reporting
- Contribute content to national sites and news channels
- Work with Copywriters on pitching guest blogs
- Manage HARO, Podmatch
- Assist events that have PR opportunity
- Award applications
- Podcast launch by brand
JOB REQUIREMENTS:
- Bachelor's degree in Arts & Design or Communications
- Minimum of 2 years experience in the Digital Marketing Space
- Familiar with FB, IG, Google and Youtube ads
- Strong understanding of Social Media Marketing.
- Have an aptitude for data analysis and problem solving
- Ability to effectively communicate via email, phone, and video chat with clients.
- Must be a team player that is also comfortable working independently
BENEFITS:
- A Full Time Career
- Rapid Growth Plan Ensured by Our Review Model
- Health Package - 100% Vision and Dental COVERED and More.
- Caring Management that Will Mentor & Support You
- Positive Culture that Values Hard Work and Relationships
- Volunteer Opportunities to Give Back to the Community
- Company Events and Team Building Outings
- Clean - Drug Free Workplace
- Your Family away from Family
New Reach Education supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace. Females and minorities are encouraged to apply.
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