Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The North America Brand Management Team (across Womens/Mens/Kids) is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*.

WHO WE ARE LOOKING FOR

We’re looking for a Brand Manager for Basketball to join our NA Geo team based in New York City. You’ll help create the future of sport with a specific focus on our basketball consumers across the Globe.

As part of our North American Men’s Performance brand team, the Basketball Brand Manager will be responsible for managing our brand plans and driving functional excellence within the North America team. Reporting directly to the Director of Sport Performance, this role will deliver brand plans that grow the business while creating deeper, lasting relationships with all athletes*.

The candidate should have a comprehensive grasp of the Basketball landscape along with the ability to lead multiple projects and build strong working relationships across a matrixed organization. They should bring strong digital skills in the heart of their experiences and an understanding of all functions of marketing.

They should be comfortable with ambiguity and be ready to dig in, work collaboratively and bring a positive attitude always.

They should be solution oriented, a team first collaborator, energy giver, strategic vision and digital thinking, passionate about sport, empathetic and curious to learn.

WHAT YOU WILL WORK ON

If this sounds like you, you will partner with our North America Brand Directors and marketing leaders around the geography to lead our brand marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and long-term consumer concepts.

You will work across global, geo and cities to drive a robust concept map and continually build new consumer experiences that accelerate brand and business growth opportunities internally and externally.

As the North America Basketball Brand Manager, you will:

Be tasked with bringing the North America Basketball Consumer plan to life.

Manage collaboration throughout the Consumer Code process to engage with our key cross-functional and cross-dimensional partners.

Support an end-to-end process to gain insight from consumers including cultural trends.

Oversee product integration into seasonal programming.

Support development of annual and seasonal programming plans.

Manage asset development and distribution across multiple channels.

Deliver digital-first plans from ideation to execution.

Pioneer new ways of working with Geographies and marketing functions.

Manage campaign progress measurement. Recapping + teardowns.

WHO YOU WILL WORK WITH

As the North America Basketball Brand Manager, you will report directly into the North America Brand Director of Sport Performance.

You will work within a team of North America Brand Management Directors, Managers and Specialists to build and plan marketing programs that drive brand strength, fuel consumer demand and build our connection with consumers.

You will collaborate with teammates across Nike to build more effective and efficient ways to encourage and connect with basketball players and athletes* across the Geography. You will also collaborate and partner with the following key internal and external partners:

Women’s & Kids Construct Teammates

Consumer Direct Marketing

Digital Channel teams

Global, Geo and City Marketing Teams

Catalyst Marketing

Media and Communications

Brand Creative

Sales & Merchandising

Agency & Production partners

WHAT YOU BRING

Bachelor’s degree in marketing, Business, Communications or a closely related field.

5+ years of experience in consumer marketing or related experience in retail marketing and/or digital brand marketing.

Demonstrated genuine passion and deep understanding of Basketball, Basketball culture, fashion, trends and growing the sport across underserved communities.

Strong written and verbal communication skills.

Experience working within teams and a team-first mentality.

Ability to lead initiatives and project teams.

Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.

Strong attention to detail.

Digital savvy, retail, account and marketplace experience.

Ability to influence decision makers.

Functional Competencies

Core: Project Management, Relationship building, Asset management, Digital marketing

Art: Creativity and Inspiration

Science: Digital First Approach, Product Knowledge, Sports & Lifestyle knowledge

Passion: For sport and for great work. Understanding of the elite and everyday Basketball athlete.

LEADERSHIP COMPETENCIES

Grow Yourself. Constantly pushing yourself to learn, expand and grow through a curious and infinite mentality.

Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.

Acts with Courage. You take informed risks and showcase a bold, creative and innovative mentality.

Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.

Champions Effective Partnership. This role will be the driver of collaboration with a process-oriented approach and finding ways to drive efficient work.

Values Differences. You understand and prioritize the value of diversity in is most vast definition. You listen and amplify every voice.

Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.

Thinks Strategically. You envision a future that doesn’t exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.

Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create.

For employees based in NYC and Westchester County, NY, this position has an annual base salary range of $128,500 - $192,500

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.