Marketing Specialist, ACPNY- Hybrid Job at EmblemHealth
Summary of Position
- Partner closely with internal teams to support the marketing and business strategies required to successfully grow the
- Aid in the development of campaigns supporting acquisition and retention efforts for the business.
- Provide support in the implementation, maintenance, and enhancement of various marketing initiatives; working
correctly.
Principal Accountabilities
Brand Management
- Aid in the development of marketing materials needed to support ACPNY’s new value proposition, working hand-in-
- Oversee all schedules, timelines and needed approvals on marketing campaigns
- Help maintain brand identity and guidelines across all channels and tactics
- Work with digital strategy teams to ensure an end-to-end experience for all campaigns and initiatives
Location Marketing & Logistics
- Guide the overall production, quoting and logistics for marketing initiatives that are implemented at ACPNY office
- Manage all pertinent office and contact information including specialties, primary languages, demographics, hours,
- Maintain yearly calendar of on-site marketing initiatives - coordinating with corporate communications on internal
- Enter and track project through the company’s electronic project management and approval systems
- Monitor inventory/supply levels of collateral and other marketing/sales aids to ensure they are updated and available
Health Care Landscape & Competitive Monitoring
- Maintain industry knowledge across a diverse range of topics in marketing and assigned health care terrain
- Consistently provide competitive analysis/insights to marketing team and ACPNY leadership overall
Integration
- Participate in integration meetings to properly understand brand needs and roadmaps
- Coordinate all necessary reviews/approvals of content generated working closely with legal and compliance
General
- Assist in the monitoring and documenting of invoices and completion of day-to-day budget tracker
- Aid in development of key presentation, schedules, roadmaps for ACPNY
- Support Director/Manager in any special projects as needed.
Education, Training, Licenses, Certifications
- Bachelor’s degree in Marketing, Communications, Business, or related
Relevant Work Experience, Knowledge, Skills, and Abilities
- 3 – 5+ years of relevant work experience required
- Experience interacting with client and/or communities directly required
- Demonstrated project and time-management skills; ability to deliver quality work under tight deadlines required
- Effective communication skills (verbal, written, presentation, interpersonal) with all types and levels of audiences required
- Proficient with MS Office (Word, Excel, PowerPoint, Outlook, Teams, etc.) required
- Ability to successfully manage multiple priorities/tasks with competing priority levels and deadlines required
- Flexible and able to work effectively in an entrepreneurial environment required
Additional Information
- Requisition ID: 1000000645
- Hiring Range: $65,000-$75,000
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