Marketing Manager, Emerging Markets Job at Warner Music Group
WMG's top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Marketing Manager, Emerging Markets
A little bit about our team:
The Emerging Markets Marketing team is responsible for strategically developing the international careers of our artists from the diverse region and helping grow Warner Music’s frontline label artists throughout the Emerging Markets themselves. We work closely with artist teams, domestic marketing teams, and our international affiliates to bring artists to the global music stage.
Your role:
You will work closely with the Head of Marketing, collaborating with our evolving roster of artists to deliver cutting edge international strategy and campaigns.
Here you’ll get to:
- Manage the international strategy for artists across the Emerging Markets roster
- Work closely with local and international A&R teams on global release strategy for Emerging Markets artists
- Work with artist management and affiliates to instigate, coordinate and approve all international press and promotion
- Develop relationships with partners to help support Emerging Markets artists across the US
- Execute effective online advertising campaigns for artists, creating a strong presence in the desired target market and community
- Support new marketing strategies and initiatives to be rolled out across the wider Emerging Markets team including, but not limited to, fan acquisition, advertising, and content creation
- Support and contribute to development of the Emerging Markets regional label, OUT OF ORDER
- Participate in brainstorming and implementation of exciting content and innovative campaigns for Emerging Market artists, bringing fresh ideas to the artist development process
- Work with the Emerging Markets team to supply global affiliates with all marketing tools for domestic releases
- Work with frontline labels and affiliates to help support and develop their artists throughout the Emerging Markets
- Develop and have working knowledge of data from industry standard platforms (i.e., Soundscan, Mediabase, Music Connect, etc.), internal data systems (WMG exclusive platforms such as ISAAC and Opus), third-party analytics (Spotify analytics, Google trends, etc.), social media landscape and global platforms and trends, and how we can use them all to effectively build an artist’s career – locally and globally
- Analyze global campaign & streaming data
- Research consumer and market trends
- Build a global network of friends and colleagues
About you:
- You love learning about different cultures and are interested in the global music business
- You have a passion for music and tech - we know you’re at you’re best when you’re doing what you love!
- You have amazing organizational abilities and are insanely detail-oriented
- You can manage multiple deadlines and urgent tasks
- You are willing to learn a little bit of everything, and open to take on anything
- You are excellent at listening, interpreting, and communicating
- You are creative
- You are a self-starter
We’d love it if you also had:
- Music marketing experience
- Working knowledge of interactive technologies and communication tools including email, social media, and viral marketing techniques (Facebook, Twitter, Instagram, YouTube, SoundCloud, Snapchat, etc.)
- Experience and knowledge of streaming platforms
- Some experience with Photoshop, social media publishing tools and video editing
About us:
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re also the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Hybrid
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
Job Posting Range
$65,000 to $80,000 Annually
Job Posting Ranges are included for all New York and California job postings and 100% remote roles where talent can be located in NYC and CA. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
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