Marketing Manager Job at Professional Search Centre
Our client is growing exponentially, offers great opportunity for personal and professional growth, and has an exciting opportunity available for a dynamic Marketing generalist to be responsible for supporting and executing marketing programs. This is in a business unit specializing in industrial 3D printer manufacturing and solutions. This role will focus on product messaging and positioning, as well as supporting, creating, and executing the asset and program management for marketing campaigns, social media, digital content, webinar programs, tradeshows and events. This position will be responsible for creating and maintaining marketing asset and content libraries and assisting with marketing content implementation.
Responsibilities
- Support and manage the development and execution of marketing campaigns
- Support and create product marketing content, such as brochures, flyers, web pages, presentations to help meet Sales and Marketing goals
- Support the development of press release content, media opportunities, tradeshow material and technical seminars
- Partner with Sales and other teams to develop relationships and identify customer story opportunities
- Support both live and virtual marketing events such as webinars, tradeshows, open houses, etc.
- Managing content asset libraries of images and final deliverables, including a sales/partner portal
- Trafficking demand assets across workflows/channels, including web, translations, sales portals, campaigns
- Supporting and tracking content planning timelines and following a review process
- Supporting the marketing team by demonstrating capability in various areas, including content creation, digital demand generation and event planning.
- Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
- Performing other duties when needed.
Qualifications
Education and Training
Bachelor’s degree in journalism, communications, marketing, or a related field.
Experience
- 3-5 years’ experience in a marketing related role
- Experience in the technology or manufacturing industry required
- Experience in additive manufacturing or machine tools preferred
- Ability to explain complicated topics simply and clearly with a focus on value, not features
- Working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.
- Program and campaign management experience
- Webinar and event management experience a plus
Knowledge, Skills & Abilities
- Excellent written and verbal communication skills.
- Highly self-motivated and proactive
- Ability to interface with different teams and departments and manage priorities as required.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Highly organized and detail oriented.
- Proficient working knowledge of Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint), Adobe Creative Suite (Premier Pro, Photoshop, Illustrator), SalesForce, and Pardot software preferred.
Travel: 25%
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