Job Description:

We are looking for a Data Associate to become part of a specialized team within consumer marketing focused on delivering integrated and strategic campaigns. In collaboration with agency partners, internal marketing managers and groups across Dow Jones we deliver campaigns across owned, barter and paid media that sync media and marketing strategies to deliver against KPIs and grow brand awareness and consideration. This role will require excellent project management skills and an interest in business intelligence tools to deliver customer analytics to inform campaign strategy, as well as contextualize results into key learnings. You will assist in the management and execution of large scale marketing projects and support reporting and optimizing business functions.

What you’ll do:

• Source and query data required for both ongoing business intelligence efforts and brand and events campaigns to grow our audience.
• Set up and implement data infrastructure on a twofold scale: dashboards to monitor campaign performance and analysis on both a regular cadence and ad hoc basis.
• Draw meaningful insights from large datasets to contextualize results—find creative ways those insights can be used and applied as learnings for future campaign work.
• Be an expert in benchmarks and flag if/how campaign strategy should adjust to effectively optimize in real-time.
• Provide a 360 view of data informing media decisions, connecting top of funnel brand marketing with bottom funnel performance marketing. Effectively communicate with business stakeholders, external agency partners and our data science team identifying requirements and developing success metrics for campaign deployment and tracking.
• Identify opportunities for new tactics and efficient reporting. Ask smart questions, diagnose the real problem, and develop a long-term solution.

Requirements:

• You have a bachelor’s degree in information systems, marketing, operations, or general management from a technically intensive business program. Graduates with relevant coursework or professional experience in business intelligence or marketing are also encouraged to apply.
• 1-2 years experience working in a data-related role is preferred.
• You have an entrepreneurial attitude toward work and sweat the details.
• You have experience using analytics tools (SQL, Tableau, Excel, Adobe) and an interest in connecting marketing top and bottom funnel work.
• An enthusiasm for The Wall Street Journal and an understanding of the product is a must. Some background in media is preferred.

Company Overview:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.

Business Area: WSJ MEMBERSHIP GROUP

Job Category: Marketing Group

Union Status:

Union role

NYC Pay Range: $40,000 - $160,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 29495