Marketing Associate Job at Western Illinois University
Marketing Associate
Work Department: University Marketing & Communications- Class Title/Code: Marketing Associate (5004)
- Effective Date: Dec 16, 2022
- Responsibilities:
- develops and implements comprehensive marketing and communication events and campaigns that have quantifiable objectives, methods, outcomes and timelines for various audiences including prospective students, alumni, current students, event promotions, outreach publications, etc.;
- coordinates with academic programs, Admissions staff and the marketing team to ensure aggressive promotion of academic programs; Evaluates and improves existing academic program web content
- develops, organizes, and disseminates innovative marketing materials for various channels;
- assists in planning and evaluation of recruitment activities; assists in development of recruitment policies;
- develops and evaluates marketing and advertising materials for websites, news releases, traditional and digital publications, exhibits, and other media communication vehicles in pursuit of strategic intent including design, layout and production of reports, promotional materials, and special publications;
- develops or edits visual media or graphic elements of publications or web pages;
- directs social media efforts, enhances web presence, and maintains both internal and external communications; produces live social media coverage of events; stays current on social media in the marketplace and emerging platforms/tech/strategies;
- works closely with institutional communications team members and contributors to identify, pursue, write, and edit relevant marketing materials and to facilitate campaign goals;
- establishes and cultivates relationships with the university community including alumni, donors, students, campus groups, faculty, and staff; assists with identification of new partnerships;
- performs other related duties as assigned.
- Required Qualifications:
- Bachelor's degree in marketing, business administration, communications, public relations, graphic design, or a closely related field.
- One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
**Note: Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
- Starting Salary: $3538 /Monthly
- Application Deadline: Jan 13, 2023
Employment - Information & Instructions
Complete an Employment Application online. Submit supplemental application materials, which may include transcripts, licenses, certifications, resume, and a copy of the DD214 (if applicable), via email to HR-Testing@wiu.edu.
All application materials are due in the WIU Human Resources Office no later than 4:30 p.m. the day of the application deadline.
Western Illinois University is an Affirmative Action and Equal Opportunity employer with a strong commitment to diversity and a non-discrimination policy that includes sex, race, color, sexual orientation, gender identity and gender expression, religion, age, marital status, national origin, disability, or veteran status.
For questions regarding the application process, please contact:
Human Resources Office
Sherman Hall 105
1 University Circle
Macomb, IL 61455
Phone: (309) 298-1971 ext. 1
Fax: (309) 298-2300
Email: HR-Testing@wiu.edu
Open: Monday - Friday; 8:00 a.m. - 4:30 p.m.
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