Marketer Job at Rock Central
Rocket Central is a centralized hub that delivers thoughtful and innovative solutions for Rocket Companies®. We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we’ll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you’ll need to succeed, no matter what stage you’re at in your career. You’ll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.
Apply today to see all that Rocket Central has to offer!
Minimum Qualifications
- 3 years of experience in marketing or a related field
- Demonstrated knowledge of marketing technologies such as social media, search engine optimization (SEO), email and design techniques
- Demonstrated knowledge of project management systems and digital asset management systems
- Experience training and mentoring
Preferred Qualifications
- Bachelor's degree or equivalent competency in marketing or a related field
- Project Management Professional Certification
Job Summary
As a Product Marketer, you will ensure that market and product insights align with business goals. You'll develop product positioning, create market plans, and work alongside cross-functional teams to execute marketing efforts. You will assess the outcomes of market plans and drives performance through the leverage of the Objectives and Key Results (OKR) framework.
Responsibilities
- Develop marketing strategies with business area leaders that align and provide value to company objectives
- Leverage market research to inform of marketing strategies and develop knowledge of audience needs and wants
- Develop, maintain, and inform detailed briefs and product positioning
- Collaborate with stakeholders to create and present actionable marketing plans which anticipate the outcome of campaigns and seek budget approval
- Understand the client journey, including awareness of specific communications select audiences have seen before and after given directions
- Actively monitor and report marketing progress, risks and scope to anticipate and mitigate potential issues
- Collaborate with the copy and design teams to produce program assets and seek approval of corresponding marketing assets
- Leverage expertise of the brand and performance marketing teams to identify testing opportunities, optimize marketing communications, and to incorporate findings into future communications
- Mentor and train other Product Marketers
Benefits and Perks
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.
Who We Are
Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine’s Companies That Care List in 2022 and recognized as #7 on Fortune’s list of the 100 Best Companies to Work For in 2022.
Disclaimer
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law.
Colorado, New York City, California, and Washington Candidates Only. The salary range for this position is eighty-four thousand dollars to one hundred seventy-seven thousand dollars. The position may also be eligible for an annual bonus and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.
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