Email Marketing Specialist

If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence and prioritizes work-life harmony (yes, we have a 4-day work week), join us!

Who We Are
Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on people’s lives and we’re dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.

Position Summary
Hay House is looking for a talented, driven and deadline-oriented Email Marketing Specialist to join our growing team. As an Email Marketing Specialist, you will be responsible for the graphic design, coding, and deployment of email marketing campaigns in a fast-paced, deadline-oriented environment.

Responsibilities and Expertise

• Conceptualize, create, and implement intuitive, engaging email communications and promos.

• Design and create all assets related to email and online marketing campaigns, from initial conceptual mockup to actual design and HTML coding

• Use responsive design techniques for email across multiple ISPs

• Write copy, as needed, for email and online marketing campaigns

• Deploy emails via the email service provider (Acoustic – formally IBM Watson Campaign Automation)

• Participate and collaborate in concept development and design ideation with manager and email team to help define email creative strategy.

• Use email analytics and sales reports to measure campaign effectiveness and provide suggestions for improvement on future campaigns.

• Communicate frequently with the cross-functional team members to ensure awareness of current and future online marketing campaigns, coordination of activities, and continuous improvement of marketing efforts.

• Maintain the email schedule, as it relates to your specific projects, on a daily basis.

Skills, Knowledge & Abilities

• Hands-on experience with responsive email design and coding (HTML and CSS).

• Technological proficiency for use of PC based: Microsoft Office, Dreamweaver, Photoshop, Illustrator, Asana, and FTP software.

• Excellent verbal and written communication skills.

• Results-oriented, self-motivated, creative, innovative, and organized with high attention-to-detail.

• Ability to manage multiple projects and priorities simultaneously.

Education and/or Experience

• MUST have an online portfolio with multiple examples of interactive design.

• Prior experience typically achieved through 2-3 years of email design and coding experience with a strong knowledge of commonly used concepts, practices and procedures within the field.

• Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor’s degree in Email and Web Design, Graphic Design, Visual Communications, Marketing or equivalent.

Why Should You Apply?

• Remote

• Meaningful Work

• 4-Day Work Week

• Great Benefits

Benefits

• Comprehensive Medical, Dental, and Vision Insurance

• PTO, Pay in Lieu of Time Off, and Shared Leave

• Paid Holidays + Floating Holiday

• 401k Match

• Company paid Short-Term & Long-Term Disability

• Company paid $50K Life/AD&D Insurance

• Emergency Savings Account + Company Contribution

• Flexible Spending

• Gym Membership Discounts

• Professional Development & Education Assistance

• Employee Assistance Program (EAP) for you & family

Embracing Diversity & EEO
Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.

Job Type: Full-time

Pay: $25.30 - $27.85 per hour

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