DEALER DIGITAL PERFORMANCE SPECIALIST

GP Strategies Corporation (NYSE: GPX) is a global performance improvement solutions provider of training, eLearning solutions, management consulting and engineering services. GP Strategies’ solutions improve the effectiveness of organizations by delivering innovative and superior training, consulting and business improvement services, customized to meet the specific needs of its clients. Clients include Fortune 500 companies, manufacturing, process and energy industries, and other commercial and government customers.

GP Strategies engages a wide variety of professionals to design, develop, and deliver performance improvement for Automotive OEMs.

SUMMARY: The DDPM has responsibility for supporting the digital execution (process, tools and strategies) between an OEM and its Dealers. They act as a Dealer support contact for 70 to 100 Dealers and work collaboratively with them to develop and implement various programs. The DDPM is the Dealers first line of defense with digital education and questions. They are the primary point of contact for the Dealer across digital initiatives and facilitate the integration of go to market strategy within each of these programs monthly.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Act as the primary point of contact for all dealers across digital initiatives for sales and service
• Build relationships with dealers remotely via phone
• Execute phone and email communications to Dealers
• Support Dealers with issues and resolve vendor, billing, D2C2 questions
• Support Dealers with enrollment in program solutions
• Work with vendor partners to close outstanding cases
• Work with dealer and zone team members to establish and optimize each dealer’s digital marketing strategy and plans:

• Review key digital performance indicators each quarter with dealer and develop action plan

• Quarterback ongoing technical support requests

• Coordinate dealer website customizations

• Escalate key vendor issues for the dealer

• Work with Brand/Aftersales Teams to drive execution of divisional/ go-to-market strategies across key digital focus areas on a high-level basis on a quarterly basis

• Website and digital advertising

• Consumer marketing

• Leads

• Service

• Digital signage

• Social/reputation management

• Other key digital services

• Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for key participation and performance KPIs
• Increase dealer satisfaction with brand/aftersales digital initiatives & service providers
• Facilitate, coach and consult with dealers on a quarterly basis to ensure monthly/yearly digital sales and service objectives are met as well as well as accomplishing other dealership goals
• Coach dealers quarterly on customer acquisition, retention, satisfaction and dealership

MINIMUM EDUCATION/EXPERIENCE REQUIRED:

• Bachelor’s degree
• 6 months - 1 years of relevant industry experience
• If a recent grad, relevant experience in an internship or campus club/organization
• The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment
• The ability to travel throughout the region up to 25%
• Excellent oral and written communication skills that involves understanding the audience; getting the message across; presenting information effectively; and communicating openly
• Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment
• Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
• Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel
• Ability to influence business partners
• Ability to manage cross-functional groups
• Ability to adapt to various levels of dealership digital expertise
• Computer skills to develop, maintain, and analyze data
• Business consulting skills, ability to create action plans and track progress
  

PREFERRED QUALIFICATIONS:

• Dealership/automotive experience
• Digital retail experience
• Working knowledge of digital advertising & marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc)
• Knowledge of automotive digital vendor ecosystem

General physical requirements for the essential functions of this job may include:

This Position Description is intended to describe the essential job functions, the general supplemental functions and the essential requirements for the performance of this job. It is not to be construed as an exhaustive statement of all supplemental duties, responsibilities, or non-essential requirements.

GP Strategies is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.

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