Auction Technology Group is a global technology company with over 350 employees, headquartered in London, United Kingdom with global offices in Omaha, Nebraska, Lehi, Utah, New York, New York and Hamburg, Germany. ATG's platform powers over 70,000 live and timed auctions every year across multiple verticals including Art and Antiques, Classic Cars, Heavy Construction, Agricultural, Industrial & Commercial, and Consumer Retail Returns and many more.

Proxibid.com (PXB) and BidSpotter.com (BSC) are the leading auction marketplaces in North America, serving 2,000 auctioneers throughout USA, Canada, APAC. We deliver unique value through a clear full-service offering spanning ecommerce & auction strategy, demand generation, managed marketplace access, support, analytics and white label software solutions. Both PXB and BSC are part of the ATG portfolio.

A demanding but highly rewarding culture, people at ATG have the ability to future-proof their careers and widen their skillset since we look for multi-faceted individuals. Exposure to tech development, digital marketing, product management, account management, brand awareness and much more is assured early on in your career at ATG even if your specific role is in a different area of the business. Successful people at ATG relish the opportunity to upskill themselves and gain experience in a variety of disciplines.

THE ROLE

At ATG, we leverage Sales Force Marketing Cloud as our CRM. The right candidate will have experience in automation, drip campaigns, A/B and Multivariate testing. This role is responsible for recommending programming, executing new campaigns, and finding new, engaging ways to improve email performance all in service of driving an ever-improving RFM. You will work across the brands in either North America, or in the UK. You will partner with the CRM team to develop and implement a comprehensive CRM program including customer journey, lifecycle triggers and various campaigns for nurture, brand communications, SMS and transactional emails. You are responsible for: email revenue, campaign performance, and RFM performance.

KEY TASKS & RESPONSIBILITIES

• Support CRM strategy by suggesting campaigns, building new streams and executing reporting for the email channel
• Achieve email channel KPI’s for our North American brands
• Work with marketing managers and the creative team from concept to execution
• Oversee email calendar (dates, frequency, subject lines, etc.)
• Segment, build & deploy all emails, reporting on performance and actioning optimization opportunities
• Enhance playbook of triggered email programs by customer or AH segment or lifecycle milestone
• Partner with Head of CRM to develop a communication strategy by customer tier and acquisition type, incorporate A/B testing plans
• Improve and monitor email performance and database reporting to support business goals, suggest opportunities for enhancement, incorporating benchmarks and inspiration from competitors
• Partner with Website Manager on landing pages and CTA’s that drive email/SMS opt in.
• Keep up-to-date with marketing trends, best practices and laws such as CAN-SPAM and GDPR, CCPA, deliverability

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED

• Certification, in addition to hands-on experience creating, managing, deploying campaigns in SFMC is a requirement. Other CRM’s helpful, but Sales Force MC required
• SQL & HTML coding knowledge strongly preferred
• Familiarity with analytical and database tools
• Experience with understanding interfaces between CRM and ESP Systems
• Experience working across and influencing cross-functional teams including IT, Marketing disciplines, vendors/consultants
• Project management expertise including excellent multi-tasking, prioritization, and organization skills
• Hands-on, results-driven mentality
• Excellent communication skills, both written and oral
• 2 - 4 years related experience managing email/database communications
• BA/BS required

DIVERSITY, EQUALITY, AND INCLUSION

ATG strives to be a company where people of all races, religions and persuasions can work and thrive in a supportive environment. We are fully committed to the elimination of unlawful and unfair discrimination, and we value the differences that a diverse workforce brings to our organization. We will not discriminate because of any other irrelevant factor and proud to have built a culture that values meritocracy, openness, fairness, and transparency.

You will not be disadvantaged because of who you are or where you come from. What matters to us is that you are the best person for the job and are passionate and committed to our vision to deliver in your role.

We will do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our HR team who will be happy to support you.

EQUAL OPPORTUNITY EMPLOYER