Communications Manager Job at POWDR Corp
Position: Communications Manager
Location: Park City, UT
Job Status: Full Time, Year Round
POWDR is an adventure lifestyle company that inspires every human being with cool experiences in awesome places. Within POWDR's portfolio are ten mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon, Lee Canyon in Nevada, Snowbird in Utah and SilverStar Mountain Resort in British Columbia, Canada.
POWDR owns Woodward, an experiential action sports company on a mission to empower and inspire the next generation of action sports experiences through dynamic programming, innovative environments and passionate people. Woodward is comprised of camps, mountain experiences and mountain centers: Woodward Park City, Woodward PA, Woodward Copper in Colorado, Woodward Tahoe, Woodward West in Stallion Springs, CA.
POWDR fuels a balanced life full of adventure through a collection of experiences from the mountains to the valleys. Sun Country Tours in Oregon is POWDR's river rafting outfitter and Powderbird, based out of Snowbird in Utah, is POWDR's heli-adventure operator.
POWDR is headquartered in Park City, Utah.
For more information, please visit: www.POWDR.com.
Job Summary:
POWDR's Communication Manager will work closely with the VP of Communications to promote and advance POWDR's strategic communications goals, and support the department's key priorities, including promoting POWDR internally and externally to target audiences. This role will aide in the managing of the day-to-day communications needs of POWDR including collaborating with teams to ensure we're taking advantage of all opportunities to advance POWDR's reputation. Duties include, but are not limited to, drafting press releases, talking points, opinion pieces, editorial calendar development and management, and managing the company's social media channels. This position will also act as a project manager for the VP of Communications as well as the brand strategist. This position reports directly to the VP of Communications.
Essential Duties and Responsibilities:
- Assist with day-to-day efforts including, but not limited to: fulfillment of media requests, media list maintenance, coverage tracking, media hosting, internal and external communications, social media management and creative, and issue management
- Work with VP of Communications to handle media inquiries, pitch strategic stories, host visiting media, develop key messages, prepare spokespeople for interviews, and serve as a liaison between POWDR and the media
- Drive brand creative and content management
- Manage content deliverables and assist in content creation
- Utilize strong storytelling skills to bring the POWDR brand to life across a variety of platforms and mediums
- Assist in developing a strategic communications plan that supports both POWDR and the resorts/BU's business objectives for a wide variety of stakeholders
- Work closely with other members of the team to develop and lead POWDR's social media strategy including social and digital media content ideation, creation, timely posting, oversight of social media channels, effective community management and reporting
- Work with key stakeholders to maintain a content production calendar, with an organized schedule of cadenced messaging needs
- Assist in the management of complex stakeholder engagement strategies that resonate with guest, communities, and media
- Assist in developing media tools such as press releases, fact sheets, talking points and media kits
- Support POWDR and resort/BU's initiatives
- Write and distribute press releases, talking points, FAQs, communications plans and any other copy as assigned for relevant topics across POWDR's portfolio of companies
- Support POWDR's Human Resources department with employee communications as needed
- Other duties as assigned
Required Knowledge, Skills, and Experience:
- Bachelor's degree in English, Journalism, Marketing, Communications or similar field required
- 5+ years' experience in communication, media or public relations
- Excellent writing skills in all forms of communications including press releases, external and internal communications, corporate communications, newsletters, memos, website, social media, etc.
- Ability to communicate with a broad and diverse audience
- Strong organizational skills with ability to multi-task and function in a fast-paced environment
- Professional, positive, and enthusiastic team player with strong interpersonal skills and the drive to support broader company goals
- Passion for the outdoor and action sports lifestyle and ability to understand and clearly communicate POWDR's core offerings
- Experience in MS Office. Knowledge of MS Teams, Keynote and/or Power Point a plus
- Understanding of social media trends and the role of marketing programs
- Experience using website content management system, email distribution platform, Sprout and other analytics tools
- Experience working with a small team on numerous projects simultaneously
- Excellent communication skills, both oral and written, and strong proof-reading skills
- Proven success working cross-functionally in a team-orientated environment
Travel Requirements:
- 20%
Supervisory Responsibility:
- 0
POWDR is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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