Job Description – Communications and Development Specialist

Location: Hybrid – in home and at physical location in Chelsea, MA

About Roca

Roca’s mission is to be a relentless force in disrupting incarceration, poverty and racism by partnering with young adults, the police, and systems at the center of urban violence to create safety, address trauma, and find hope.

Roca is a fast-paced, data-driven, and relentless organization that annually serves nearly 1,300 young people at the center of urban violence – the young people most likely to shoot or be shot. Founded just outside of Boston in 1988, Roca operates a nationally acclaimed Intervention Model with five sites in Massachusetts, one in Hartford, CT and one in Baltimore, Maryland.

Over 34 years, Roca has learned that to impact urban violence, we must work directly with the young people and systems at the center of it. Roca’s Intervention Model engages this population of very high-risk young adults in an intensive four-year program to address trauma, teach life-saving cognitive-behavioral skills, and break the cycle of incarceration and poverty that traditional youth programs alone can’t break. And, because it takes all of us, Roca also helps institutions like police and state agencies change the way they work with young people who are traumatized and living at the intersection of gangs, drugs, poverty, violence, immigration challenges, and involvement with multiple public systems.

Roca’s approach is rooted in understanding brain development, neuroplasticity, and the impact of trauma on the brain; the Intervention Model is built on the foundational theories of Cognitive Behavioral Theory, Stages of Change and Systems Change.

Roca is in a period of tremendous growth as we continue to expand our direct service work, lead policy and system change initiatives in Massachusetts and Maryland, and increase our national footprint through the Roca Impact Institute. Complementing our direct service work, the Roca Impact Institute is the coaching arm of our work that scales Roca’s work to cities across the U.S. that are seeking proven approaches to community violence intervention. The Impact Institute enters into intensive, on-the-ground coaching partnerships, showing communities how to implement our research-based, trauma-informed approach violence intervention.

Position Overview:

The Communications and Development Specialist is a hybrid position that will be responsible for the day to day management and creation of a strong online presence on all social media platforms. This position will also support the Development team on specific fundraising efforts.

We are looking for someone with in-depth knowledge of social media strategy – preferably with an emphasis on mission-driven organizations. Roca’s goal over the next years is to increase engagement with our platforms, gain followers, and leverage influencers to elevate Roca’s voice nationally.

The goal for the person in this role is to increase engagement, communicate Roca’s work and mission, and analyze metrics and data that will demonstrate the value of an online presence. Are you tech savvy? Do you know how to market an organization to bring its online presence to the next level? Do you have a knack for photography and film? Do you have a unique way of communicating a passion project that is difficult to describe and drawing attention to anything you work on? Then we would like to meet you.

Social Media Responsibilities:

• Execute a results-driven social media strategy.
• Design posts to sustain readers’ curiosity and create buzz around Roca’s work and mission.
• Develop and curate engaging content for social media platforms through in-person program shadowing.
• Assist in the creation and editing of written, video, and photo content.
• Attend events and produce live social media content.
• Research audience preferences and discover current trends.
• Research important people related to Roca’s field and ensure we are actively trying to engage them.
• Maintain unified brand voice across different social media channels.
• Collaborate with marketing/development team to create a social media calendar.
• Monitor social media channels for industry trends.
• Measure web traffic and monitor SEO
• Interact with users and respond to social media messages, inquiries, and comments.
• Review analytics and create reports on key metrics.
• Report on online reviews and feedback related to social media posts and engagement from the public.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Assist in the development and management of social media marketing and influencer marketing strategy.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.

Development/Communications Tasks

• Participate in the creation and design of fundraising materials including the annual appeal and annual report
• Design and manage e-invitations for events in HubSpot
• Maintain updated list of contacts in Hubspot
• Assist in creation, presentation, and follow-up of development presentations and other fundraising communications.
• Design fundraising pages in HubSpot
• Perform all updates and edits to Roca’s website in collaboration with VP Communications, keeping all info current
• Oversee the back end of virtual events
• Assist with in-person events by preparing name badges, event materials and assisting with registration
• Assist Development Coordinator with Thank You letters to donors
• Assist Development Coordinator with coding donations in Salesforce
• Assist with grant writing as needed, and where appropriate.
• Correspond with donors and potential donors while representing Roca in a professional manner.

Qualifications/Skills:

• Bachelor’s degree in marketing or a related field preferred.
• 2-5 years of experience with B2C social media marketing or content development
• 1-3 years Salesforce experience preferred
• In-depth knowledge of SEO, keyword research and Google Analytics
• Direct experience using social media management tools (Hootsuite, Sprinklr, Hubspot)
• Experience with Microsoft Office (Excel, Outlook)
• Experience with Canva
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
• Passion for social media and proficiency with major social media platforms and social media management tools
• Proficiency with video and photo editing tools, digital media formats, and HTML
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy editing skills
• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines

Requirements for the position:

• Travel around the service area
• Computer Literacy
• Full vaccination against COVID-19, subject to any accommodations under applicable law.
• Valid state issued driver’s license
• Criminal backgroundand current driving record check
• Willingness and ability to work outside of normal business hours, holidays and/or weekends as needed
• Working with diverse cultures
• Strong attendance and high energy

Application accepted by visiting website: https://rocainc.org/careers

Roca is an Affirmative Action and Certified Age Friendly Employer

https://agefriendly.org/

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift

COVID-19 considerations:
All new hires are required to be fully vaccinated against COVID-19, subject to any accommodations under applicable law.

Ability to commute/relocate:

• Chelsea, MA 02150: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media management: 1 year (Required)
• Research: 1 year (Required)
• Marketing: 1 year (Required)
• Editing: 1 year (Required)
• Salesforce: 1 year (Required)

Work Location: Hybrid remote in Chelsea, MA 02150

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