This Brand Marketing Manager is charged with defining a brand awareness strategy to put Upbound at the center of cloud native conversations and the cloud computing industry as a whole. Highly focused on brand storytelling, media relations and sponsored content.

In this role you will:

• Own brand identity and narrative
• Work with product marketing and leadership to develop a brand narrative and identity. Create a compelling narrative that tells the Upbound story in a meaningful and delightful way.
• Work with the Crossplane steering committee to ensure the Upbound brand is associated with the contribution and maintenance of the popular Crossplane project. Ensure the Upbound story is told in a way that is complementary to Crossplane's story.
• Ideate and operationalize programs for telling the brand story — whether that be website content, campaigns or press — you have a vision for how to make Upbound a "household" name
• Grow the brand footprint
• Be the person responsible for expanding Upbound share of voice, growing web traffic, and increasing press mentions all while creating a tighter association between the Crossplane and Upbound brands.
• Create and implement a press strategy that includes executive branding, earned media, paid media, press interviews, podcasts and more.
• Manage sponsored content and brand ad initiatives like podcast advertising, native content opportunities and media spend.
• Work with Upbound's content marketer to ensure a steady stream of content focused on telling the brand story
• Optimize the brand touch points:
• Work with growth marketing, design and the rest of the Upbound marketing team to brainstorm and execute delightful user experiences that help tell the brand story.
• Launch paid and organic brand awareness campaigns to help grow the Upbound top of funnel.
• Work closely with our marketing coordinator to expand our social media strategy and grow our follower base.

You're a good fit for this role if:

• You have 5+ years of experience in a creative marketing role
• You have 2+ years of experience working with the press
• You have 2+ years working in infrastructure, preferably the cloud native space
• You have a deep understanding of how to position a differentiate a brand identity
• You're a natural born storyteller and a great writer
• You're are both creative and analytical

It's a plus if:

• You've worked in the cloud native space
• You've worked for a company rooted in open source