Brand Director, Corporate-Owned and Franchise Operations Job at Neighborly
Welcome to Neighborly!
Your Objective:
Develop, oversee, and execute local marketing strategy, budgeting, and planning, along with management of local marketing preferred partner/vendor relationships. You will help the corporate-owned operation and emerging local franchise owners grow their business locally via delivery of amazing local experiences and fully integrated local marketing programs.
What You’ll Do:
- Develop and implement comprehensive local brand specific marketing strategies, tactics and programs that align with the needs of corporate-owned operations and locally owned locations, as well as align with the overarching Neighborly strategy
- Execute and continuously improve the local brand marketing program. This system includes go-to-market planning process, communication protocols, results tracking, competitive monitoring, and proposing local market support mechanisms
- Develop and deliver local marketing training, updates, and programs for Franchise Business Coaches and franchise owners
- Continuously improve effectiveness and ROAS/ROI of local corporate and franchise owned store programs
- Build and maintain relationships with key local agencies, local partners, and cross functional teams to achieve goals
- Effectively leverage resources including marketing verticals, cross-functional partners, and external resources
- Travel up to 25% for site visits, company functions and conferences
You Have:
- A sense of humor
- Excellent communication skills
- Mastery of MS Office
- Excellent diplomatic skills
- Marketing campaign management and execution experience
- Budget management skills
- Strong understanding of current online and traditional marketing advertising, strategy, and best practice
- Ability to thrive in a fast-paced, deadline driven environment
- Critical thinking skills
- Excellent presentation skills and experience
Education & Experience:
Education: 4 Year Undergraduate degree or commensurate experience
Experience: Minimum of 10 years of professional Marketing experience, including 2+ years supervisory experience
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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