*** No visa sponsorships supported ***

** Relocation Partial

Job Description

The Area Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospitals/Units. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives. This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team.

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QUALIFICATIONS:

• Bachelor’s Degree in Business, Marketing or Clinical discipline.

• MBA preferred.

• Minimum of 5 years’ experience in healthcare management preferred.

• Excellent skills needed in forecasting, market-based planning, communications and public relations.

• Valid driver’s license and clean driving record

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ESSENTIAL FUNCTIONS:

Job Specific:

• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.

• Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.

• Will be the managing director over the clinical liaison and admissions teams.

• Must have a strong understanding and ability to work in all business development roles, as needed.

• Develops and manages the marketing department's operating budget.

• Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Kindred Hospital information systems together with internal data and external data base information for statistical analysis.

• Serves as a liaison between Financial Services, Information Systems, and Business Development as it relates to internal data gathering and distribution of demand and utilization data. Designs control systems to measure effectiveness and results of market development and penetration.

• Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions.

• Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long and short term goals.

• Compares research findings on local, regional and national data in order to identify areas for potential cost and quality improvement by product-line and physician practice patterns.

• Establishes planning links with other health care organizations and agencies in order to obtain research information. Evaluates opportunities for joint or shared programs, coordinates written data-oriented external agency surveys to gather best local information available.

• Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment.

• Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient.

• Maintains a measure and tracking system delivering timely reports and presentations on a regular basis. Provides specific feedback to CEO/COO on performance achieved on a monthly and quarterly basis.

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Daily:

• Send dashboards to team

• Call into daily ops for both hospitals and send good morning emails

• Daily/urgent data requests from regional team

• 40/60 compliance oversight

• Staffing of complex cases as needed

• Internal advocacy/accommodations for admissions on complex cases as needed

• Assist with bed management as it relates to patient admissions

Weekly:

• Level 10 call with regional team for all locations

• Review of indicator report for all locations

• Volume projections for all locations

• Attend leadership meetings for all locations

• Preparation of marketing meetings

• Social Media creation and posts for both facilities

• Bi-monthly 1:1 meetings with all CEOs/PDs

• Cultivation of physician relationships/weekly touch base

• Chart audits on ACTs, high OIs, etc.

Monthly/Bi-monthly:

• Complete MOR for all locations

• Complete quality spreadsheet for all locations

• Insurance denial analysis for all locations

• Complete clinical liaison bonus files for all locations

• Attend any in-services/marketing events in overall market

• Screen and interview candidates

• Attend all town hall meeting for all locations

• 30/60/90 day meetings and reviews with all new staff

• Review and approval bi-monthly times cards for employees

• Complete and review of bi-monthly projections for all locations

• Bi-monthly ACT meetings

• Regular meetings with Lead Clinical Liaisons

Quarterly:

• Complete QOR for all locations

• Review of all marketing strategic plans and data with each Clinical Liaison

• Rounding with Clinical Liaison

• Complete clinical liaison bonus files for all locations

• Complete Board meeting volume reports for all locations

• Complete IU collaborative report/meetings

• Complete Executive Leadership Team partner reports/meetings

• Attend compliance meetings for all locations

• Attend quality meetings for all locations

• Attend QPRs for all ARU locations

Yearly:

• Business and Strategic plans for all locations

• Analysis of denials for all locations

• Analysis of delays in admissions for all locations

• Policy review for all locations

• Job Description review for all locations

• Prepare budget presentation for all locations

• Mid-year review for all locations

• Development of marketing/collateral materials

• Website reviews/updates (ongoing)

• Annual performance appraisals for employees

Job Type: Full-time

Application Question(s):

• DO YOU HAVE BACHELOR’S DEGREE OR CLINICAL DISCIPLINE. ? PLEASE COMMENT
• DO YOU HAVE EXCELLENT SKILLS NEEDED IN MARKET BASED PLANNING ? PLEASE COMMENT, EXPLAIN
• DO YOU HAVE ABILITY TO ADHERE TO BEHAVIORS CONSISTENT WITH ORGANIZATION MISSION, VISION AND VALUES ? PLEASE COMMENT, EXPLAIN
• PLEASE SHARE YOUR E-MAIL ADDRESS AND YOUR ZIP CODE
• ADDITIONAL INFORMATION YOU WOULD LIKE THE EMPLOYER TO KNOW ?

Work Location: One location

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