*Nutrisystem is on a hybrid schedule. We are in-office Tuesday-Thursday and remote on Monday and Friday each week*

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  Design, develop and launch testing, targeting, and optimization activities across all of Nutrisystem properties (Nutrisystem and Numi)
• Establish aggressive and methodical testing and optimization plans to drive targeted KPIs (Key Performance Indicators) including conversion, average order value, lead collection, and lifetime value
• Implement a uniform communication strategy across all customer touchpoints.
• Test marketing messages, product descriptions, and flows, UI/UX, calls-to-action, banners, page layouts, page designs, page flows, including SMS and email
• Provide written and verbal communication such as status reports, progress reports, and results to key stakeholders
• Manage all product, project, and initiative status reports
• Identify necessary reports, metrics, and analysis to measure the effectiveness and validate the success of completed projects
• Manage and partner with 3rd party vendors and technologies on strategy and implementation of conversion and segmentation initiatives
• Partner with internal Nutrisystem teams especially focused on tech/QA to keep site current and aligned across multi-channel initiatives as well as to plan for future site features and functionality
• Prioritize projects and initiatives based on value, impact and long-term strategic goals.
• Work with design, front-end development, and web operations to prioritize site projects by assessing incoming requests and recommending efficient solutions to these requests
• Provide strong leadership and empower a talented team of ecommerce and product owner team members
• Other duties may be assigned by supervisor or management. In the event of absence, duties for this position will be overseen by the position to which it reports

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  15+ years of a proven track record of growing online businesses using conversion rate optimization
• Exceptional funnel optimization and cross-platform communication between the website, mobile optimized web, and native app
• Audience segmentation to maximize conversion
• Cross-functional communication with operations, finance, senior leadership, and IT including QA
• Bachelor’s Degree required, MBA preferred or equivalent work experience
• Demonstrated success managing priorities and personalities in cross-functional teams
• Strong analytical skills and the ability to drive actionable insights from data is a must
• Exceptional verbal and written communication/presentation skills
• Skilled in Excel, PowerPoint, and analytical data programs
• Working knowledge of major website testing tools as well as Web Analytics (Google Analytics)