Vice President, Marketing

New York

Reporting to the Senior Vice President, Marketing & Communications

Vaccination Requirements

This position will require the successful candidate to show proof of vaccination against COVID-19. As an equal opportunity employer, the Company will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

The Vice President, Marketing will be responsible for the development and implementation of both short- and long-term multi-channel marketing strategies to accelerate brand image and business impact. Part analytical and part creative, this role will focus on transforming data into actionable insights that will help shape a 360 omni-channel approach to customer engagement, in line with the brand’s strategic priorities. Working with several cross-functional teams to ensure consistent messaging at all touchpoints, this role will oversee the implementation marketing-related initiatives to support retail, e-commerce and wholesale partners.

Responsibilities

• Partner with PR and Special Events leads to define a cross-functional 360 brand engagement strategy, maximizing the impact of pivotal branding activities/investments including collection and product launches, retail openings and evergreen support, as well as pop-ups and special projects that require unique marketing plans, across all channels
• Liaise and work with retail, merchandising, wholesale, and e-commerce teams to implement marketing activities that increase brand awareness and desirability with measurable ROI
• Create and develop regional marketing calendar, integrating all areas of client touchpoints
• Collaborate with VP of Marketing and Communications in development and management of departmental budget
• Develop, implement, and monitor systems and procedures necessary to the smooth operation of the marketing/communications function
• Conduct ongoing market analysis to identify opportunities for growth
• CRM

• Oversee local CRM database, including data capture, hygiene, and analytics
• Ensure systematic, periodical customer insight reporting to senior management team
• Lead extended rollout, development, and adoption of associate clienteling app
• Develop and implement marketing techniques that will drive acquisition and retain high value clients
• Further the development and expansion of VIC experience programming
• Develop targeting best practices, consistent with strategic priorities and define a multi-channel customer contact plan accordingly
• Partner with corporate Customer Experience team to identify, set and oversee KPIs that support strategic business priorities
• Contribute to the evolution of company analytics capabilities
• Suggest new methods to address customers’ needs

Qualifications

• Minimum of 10 years CRM experience
• Strong communication skills
• Customer/client focus
• Leadership
• Presentation skills
• Analytical skills
• Strategic thinking
• Technical capacity
• Knowledge in preparing advertisements with electronic and print media
• Motivational skills to influence subordinates

Equal Employment Opportunity Statement

Ferragamo USA Inc. and its subsidiaries is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability, or membership in any other protected class under applicable law.

Disability Accommodation

Ferragamo is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.