Sr Search Engine Mktg Mgr Job at Entrust Datacard
Career Growth, Flexibility and Collaboration!
Entrust is dedicated to securing a world in motion by enabling trusted identities, payments, and data protection around the globe. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact!!
The Company: Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust’s technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers.
We Believe: Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard. From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another. And, of course, to be themselves.
Position Overview:
We are looking for an experienced Sr. Search Marketing Manager to join our Digital Marketing team! Our online presence is extremely important for the success of our digital marketing goals, and this position will play a big role in driving our business' growth and success.
As our Sr. Search Marketing Manager, you will be responsible for managing our overall keyword and paid search marketing strategy across all search engines. You will work directly with our Marketing teams (analytics, product marketing, brand, web, and integrated marketing) and manage our paid search agency to drive for results.
Responsibilities:
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Develop and execute a growth strategy to meet traffic, revenue, and efficiency goals, and ROI performance goals through our paid search campaigns
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Manage relationships with our agency to ensure our strategy aligns with our business segment goals
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Work with Business segment Revenue Marketing teams on campaigns
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Establish testing, e.g., A/B or multivariate tests, for key SEM performance levers such as ad copy and landing pages
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Manage the reporting of paid campaigns that provide metrics, implications, and future recommendations that accurately measure channel performance to help inform media mix and achieve business goals
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Work cross-functionally with other business teams on creating a comprehensive paid media strategy and alignment of messaging in the market
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Identify top keywords by business segment and put an actionable plan in place to drive results, reporting on results monthly
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Perform ongoing keyword research, discovery, and optimization for new keywords to use throughout the Entrust.com and marketing campaigns
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Conduct market research on keywords, consumer trends, and competing brands.
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Analyze and interpret research and analytic data to inform the marketing strategy.
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Research and implement search engine optimization recommendations for internal site search
Basic Qualifications:
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Experience with Google and Bing’s services, including Analytics and Webmaster Tools
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Experience with Google’s Keyword Tool, SEMRush, or like tools
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A functional understanding of HTML and CSS
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Experience in managing cross-business SEM initiatives, including defining scope, driving socialization/gaining commitment, and then managing work effectively across multiple business partners
Preferred Qualifications:
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BS in Marketing, Computer Science or similar degree
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5+ years of Marketing, Digital Marketing, Digital Platforms, Web (i.e. Mobile or Social Media) experience, or equivalent
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Professional marketing experience managing paid search programs
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3+ years of hands-on experience managing campaigns in-house or managing an agency.
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Exceptional knowledge and extensive experience using standard SEM tools such as Google Ads, Google Analytics, SEMRush, Google Search Console, Google Keyword Planner, website crawlers, and others and utilizing them to craft strategies.
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Exceptional project management skills
Compensation Range:
The pay range for this position is $95,000 - 145,000 if located in the United States. In the event this position is hired outside the U.S., pay ranges will vary and will be set in the applicable currency. Actual compensation will be determined based on geographic location, education, skills and experience. Please speak with the recruiter for more details.
Vaccination for Covid-19 is currently a condition of employment for field service roles in the U.S., subject to accommodation for qualifying reasons (i.e., medical, religious, etc.) under applicable law. If you would like more information about accommodations, contact
accommodations@entrust.com
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For US roles, or where applicable:
Entrust is an EEO/AA/Disabled/Veterans Employer
Recruiter:
Richa Srivastava
Richa.Srivastava@entrust.com
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