Social Media Marketing Specialist – eCommerce x2 Openings!

LHH has a client in Santa Monica, CA that needs a Social Media Marketing Specialist – Ecommerce x2 on a contract opportunity! This is a great chance to get in with a reputable company and advance your career!

About the Job:

Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.

Liaise with label planning teams to develop media strategies and campaigns

Execute, manage, and optimize digital media campaigns to maximize conversion value

Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs

Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs

Possess strong technical understanding of programmatic audience buying

Understand pixel implementation on websites for data collection and conversion tracking

Identify target audiences and analyze their characteristics, behaviors, and media habits.

Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded

Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary

Research and record trends, innovations, and changes that affect media buying

Aid in educating the digital & marketing teams on best-practices and data driven techniques

Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable

Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed

Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions

Qualifications:

2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)

Strong written and verbal communication skills

Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive

Experience with major ad exchanges and ad server technology

Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify

Experience driving eCommerce revenue growth and online lead generation with paid media

You build great relationships with clients, vendors, and reps

Proficiency in Word, Excel and PowerPoint

Able to build compelling reports detailing campaign successes, ROI and learnings

Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee

Passionate music fan bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred

Title: Social Media Marketing Specialist - eCommerce

Location: Santa Monica, CA

Pay: $32/hour

Contract Type: Contract

Hours: 40 hours Full-time

Industry: Music/Entertainment

If you feel you are a fit for the Social Media Marketing Specialist – eCommerce position, please apply now!

Benefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria