Departmental Summary:

Working in social media at ESPN is unlike anything else. Each day you’ll be challenged to blend creativity, sports knowledge, and journalistic instincts to produce industry-leading content seen by millions of sports fans. Collaboration, innovation, effort, and fun are at the core of this team and every day is game day.

Position Summary:

ESPN is seeking a Social Marketing Specialist who will function across ESPN Grande & Leonard (ESPN’s Creative Agency), ESPN Marketing, and the ESPN Social editorial team to ensure an always-on partnership focused on the development and distribution of engaging content that will thrive on ESPN-branded social media channels. The ideal candidate will have an unstoppable work ethic, strong interpersonal skills, and experience creating compelling social media content. Those applying should also be prepared to attend frequent meetings in ESPN’s New York City offices.

May be flexible on position location to NY, CT or CA

The hiring range for this position is $69,501.00 to $77,700.00 per year, which factors in various geographic regions. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Responsibilities:

• Create engaging social-optimized content for a variety of social platforms including Tik Tok, Instagram, Twitter and Facebook.
• Conceptualize strategic partnerships with social media Influencers in efforts to expand the @espn audience.
• Analyze paid social performance to instruct best use of department budget and ensure content is platform-specific.
• Concept and create social-optimized extensions of ESPN brand marketing campaigns to drive engagement across ESPN social channels while ensuring partnership consistency and collaboration with ESPN Grande & Leonard.
• Attend and participate in all necessary social editorial and Grande & Leonard meetings, including campaign brainstorms and kick-offs with external creative partners.
• Have a deep understanding of all social platforms, including the frequent product and algorithm changes, and how both impact the ability to create and distribute marketing content.
• Maintain a critical eye over content quality and brand tone.
• Assist with the planning and posting of marketing social media extensions.
• Define KPIs to track success before and after marketing social campaigns.
• Stay up to date on the latest social media tools and trends, including an understanding of how other companies are leveraging social for brand extensions.
• Participate in the RFP process by brainstorming and providing insights for creative writers/developers.
• Educate others on social editorial best practices.
• Output subject to oversight by supervisors and peers to ensure audience interest, accuracy, and adherence to established editorial procedures
• Sports take place on nights, weekends and holidays and those shifts will be regular and required.

Qualifications:

• Minimum of 2 years’ experience in social media, social marketing, or a closely related field
• Minimum of 1 years’ experience using video editing software (e.g. Final Cut, Premiere, After Effects)
• Minimum of 1 years’ experience using photo editing software (e.g. Photoshop, InDesign)
• Minimum of 1 years' experience in Influencer Marketing or experience partnering with Influencers/Athletes/Artists
• Elite knowledge of the sports landscape, including current athletes, rules, and events
• Sound editorial judgment, writing and editing skills
• Ability to react quickly and positively under pressure
• Strong communication and organization skills
• Appreciation for and understanding of pop culture
• Familiarity with ESPN’s content across multiple platforms

Preferred Qualifications:

• A minimum of 2 years’ experience using video or photo editing software (e.g. Final Cut, After Effects, Premiere, Photoshop)
• Experience working with brands or agencies on social campaigns
• Commanding knowledge of social media trends

Required Education:

• High school diploma or equivalent

Preferred Education:

• Bachelor's Degree or equivalent in marketing, journalism, communications, or a related field

Additional Information:

• Must be able to work nights, holidays, and weekends.

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