Senior Copywriter Job at RSG Group
Position Summary:
The
Senior Copywriter will oversee and manage all copy and creative messaging across multiple brands and is integral to bringing our mission and vision to life. This role will manage all copy requests from concepting creative ideas and campaigns to writing social posts and scripts as well as proofreading and editing. The Senior Copywriter is responsible for bringing creative solutions to life within the RSG brand parameters. This role will report to our Head of Creative Department.
Key Responsibilities:
- Develop creative concepts, write, and edit engaging copy that resonates with our target audience
- Conceptualize and execute original creative campaigns to be published across our channels
- Manage the copy and development from concept to completion of creative materials with scale in mind
- Must be able to fully grasp and understand each brand's distinct tone of voice, worldwide. Ensure all messaging aligns with the brand's tone of voice from the concept to the final delivery
- Collaborate with the Senior Graphic Designer, the creative team in North America as well as in Berlin and various departments, from marketing to design, ensuring deadlines are in a timely manner, all while ensuring your projects are completed
- Oversee and collaborate on various projects and marketing assets across digital, print, Out of Home (OOH), and in-club signage across all brands (including but not limited to presentations, social posts, direct mailers, CRM campaigns, flyers, door hangers, wild posters, OOH advertisements, banners, digital ads, etc.,)
- Create clean and coherent copy docs that designers, executives, and other stakeholders can review and provide feedback
- Develop bespoke brand styles and tones of voice as well as work on pre-made deliverables
- Maintain an accurate and up to date library of files
- All other tasks as assigned
Competencies & Qualifications:
- Minimum of 5+ years of experience as copywriter or related field with media, advertising, journalism, lifestyle, entertainment, or fitness brands
- Bachelor's degree required, preferably in a related field
- Excellent copywriting skills with a proven track record of writing engaging content
- A keen editorial eye and exceptional attention to detail
- Excellent written and verbal communication skills
- Be able to have fun, take pride in helping RSG Group become the best in class for fitness and lifestyle
- Flexible and reliable while being able to manage time and execute responsibilities in an ever-changing environment
- Ability to stand and sit for prolonged periods of time
- Passionate or knowledge in fitness
Salary: $80,000.00 - $85,000.00 per year
At RSG Group, we believe that our diversity fuels innovation and benefits our team members as well as our club members. All qualified applicants will be considered for employment without attention to race, color, ethnicity, ancestry, national origin, religion, gender, gender identity, sexual orientation, age, genetic information, veteran, marital status, or disability status.
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