This position is responsible for the sales and marketing strategy and execution. This includes managing, planning, and organizing the resources, team, and resident's admission process within the rules, standards, and laws of the Federal, State and County governments, as well as within the guidelines of the community. This position exercises discretion and independent judgment when interacting with referral resources, prospective customers and their families and making a decision related to new move-ins. This position regularly applies sales and marketing principles when interacting with healthcare professionals including, but not limited to members of hospitals, home health agencies, case managers, surrounding nursing homes and physicians in private practice for purposes of generating referrals.

KEY POSITION SPECIFIC ROLES & RESPONSIBILTIES

• Leads and insures performs all functions and work related to the move-in of residents to the community, including Sales & Marketing paperwork, referral source development in adherence to all HDG systems.

• Responsible for building, tracking, and reporting on volume of referrals, Sales & Marketing and occupancy as it relates to meeting or exceeding budgeted occupancy and premium mix goals.

• Responsible for managing the marketing activities for an assigned coverage area on a daily basis to include meeting with medical, insurance, legal and financial professionals, senior organizations, special interest groups, hospital staff, other community contacts, and potential residents and their families.

• Develops and execute marketing action plans as required. Works to identify changes in the market and niche programming opportunities.

• Provides both internal and external educational in-services and other educational opportunities to the community, community, and providers in assigned area.

• Trains and coordinate appropriate in-house staff to serve as back-up for tours and the move-in process including the completion of all required paperwork to facilitate an admission in the absence of Director of Sales and Marketing.

• Maintains a working knowledge of managed care referral process.

• Develops and maintain a database of contacts/community resources along with knowledge of industry trends and legislative/regulatory issues.

• Monitors and evaluate customer satisfaction, share results with management team to develop action plans as needed. Utilize discharge satisfaction survey to send to discharged residents.

• Assists in the development and ordering of community materials such as brochures, press releases, and any advertising etc.

• If applicable, collaborates with Admissions/Marketing Coordinator to manage intake of member and families. Communicates appropriately with providers, attending physicians, other appropriate staff members, and other agencies as needed to ensure excellent provider relations.

• Demonstrates familiarity with policies of the community and state and federal regulations pertaining to long-term care services.

• Participates on committee and special projects and other related duties as assigned.

• Maintains confidentiality of sensitive information.

• Performs all other duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES

• Language / Communication Skills:

o Ability to read, write, speak, listen, and understand the English language.

o Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

o Ability to effectively present and communicate information and respond to questions.

Reasoning Ability

o Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

Job Type: Full-time

Pay: $27.00 - $31.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Tuition reimbursement

Schedule:

• 8 hour shift
• Monday to Friday
• On call

Ability to commute/relocate:

• Stevens Point, WI 54482: Reliably commute or planning to relocate before starting work (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: One location

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