Middle Georgia State University (MGA), a multi-campus, baccalaureate and graduate degree granting public institution, is the most affordable public state university in Georgia. MGA has five campuses—Macon, Cochran, Dublin, Eastman, and Warner Robins, all located in central Georgia—and global outreach through its fully-online campus. Its enrollment of 8,000 students is largely comprised of students from most of Georgia’s 159 counties. The University has six academic schools, including Georgia’s flagship aviation university, that support its mission to educate and graduate inspired, lifelong learners whose scholarship and careers enhance the region through professional leadership, innovative partnerships and community engagement.

Reporting directly to the Chief Marketing and Communications Officer (CMO), this position collaborates with other with the Director of Marketing and Director of Communications to develop social media campaigns specific to LinkedIn that accomplish University marketing objectives.

• Researches audience preferences and discovers current trends related to the LinkedIn platform
• Drafts, edits, and proofreads all levels of content including the body and headlines for all external needs
• Creates engaging text and image and curates video content to share on LinkedIn
• Creates and maintains a strong online presence for the University’s LinkedIn page
• Suggest creative ways to attract more students and promote our brand, ultimately increasing web traffic and aligned with broader marketing and promotional strategies
• Stays up-to-date with changes in LinkedIn’s platform ensuring maximum effectiveness
• Trains co-workers on LinkedIn platform
• Facilitates online conversations on LinkedIn and respond to queries
• Reports online feedback within LinkedIn
• Develops an optimal posting schedule, considering web traffic and customer engagement metrics
• Oversees University social media account layout on LinkedIn, in coordination with Director of Alumni Relations
• Compiles timely reports based on findings of LinkedIn monitoring
• Performs other related duties as assigned

• Bachelor’s degree in marketing, communications, public relations, marketing, or a related field
• Top-notch written communication skills – including the ability to successfully communicate complicated information both internally and externally
• Ability to deliver creative content (text, image and video) on social media
• Ability to gasp future trends in social media and act proactively
• Excellent social listening skills
• Outstanding multitasking and analytical skills
• Ability to understand historical, current, and future trends in the social media space
• Ability to draft, edit, and proofread all levels of content including the body and headlines for external needs
• Experience with cloud-based collaboration tools

• Master’s degree in communications, marketing, or similar
• Project management experience

• Knowledge of social media platforms and social media management tools
• Knowledge of social listening
• Knowledge of content creation, copywriting, and copyediting
• Skill in decision making and problem solving
• Skill in interpersonal relations and in dealing with the public
• Skill in written communication
• Skill in project management
• Skill in Microsoft Office

Offer of employment is contingent upon a successful background check.