Company Overview

At melin we believe that with more thought, time and care invested into how we make our

products that we can actually extend the life of our hats and the adventures we take them on.

We are looking to expand our internal family and are seeking one incredible human capable of

excellence in a fast-paced work environment and eager to join an elite, yet small team of “A

players”.

Summary

The Marketing Coordinator will act as the support role within melin’s marketing department across multiple functions with an emphasis on project management. The Marketing Coordinator will work hand-in-hand with the Sr. Marketing Manager to help plan and oversee projects from the initial ideation to completion by coordinating individuals and processes to deliver projects on time, within budget, and with the desired outcomes aligned with the objectives. Working through and maintaining the GoToMarket plans, the Coordinator will support execution of multiple projects including but not limited to owned retail, wholesale, events and content marketing initiatives.

Areas of Responsibility included but not limited to:

• Maintain and manage the GoToMarket calendar, updating accordingly and tracking to completion
• Traffic projects through the Asana platform of all current and future marketing initiatives from product launches to brand campaigns
• Coordinate all marketing promo product and seeding for influencers, ambassadors, media and special projects
• Maintain all marketing product, marketing office/supplies, and promo/swag
• Develop and maintain briefs for photoshoots
• Handle all logistics for photoshoots inclusive of planning, talent coordination, permits, scheduling, invoicing, releases and agreements, styling etc.
• Assist the creative team with on-site photoshoot needs
• Support social media with additional content development and procurement
• Coordinate and maintain all activity and folders in the marketing DAM both internal and external.
• Coordinate retail marketing projects such as POS & Custom POP production, development and execution of Sales Contests & Product Knowledge Clinics, production and distribution of sales tools, etc.
• Execute plans with prioritized retailers on custom marketing programming opportunities.
• Assist in development of new marketing materials and assets aimed to increase sell-in and sell-through of products.
• Coordinate with MPP Manager all product marketing initiatives for photography and brand deployment. Identify and coordinate co-op marketing programs for select MPP partners.
• Organize and maintain the shared access drive to house and distribute retail SOPs, sales tools, programs, vendor contacts and more with both internal and external partners.
• Assist in development of turnkey event footprint for consumer and trade event activations
• Assist in development and production of promo giveaway items for both retail and events.
• Activate tradeshow (regional/national) strategy and footprint where applicable and in coordination with Sales and Marketing leads.
• Manage on-site activation for all of melin’s events
• Coordinate the delivery of seasonal campaigns, creative, POS and brand content to the melin store(s)
• Support the melin Store Manager(s) with general marketing support for store-focused events and community initiatives
• Assist in-store up to two days per week if needed
• Coordinate and process for approval all marketing invoicing from partners, vendors, talent and contractors.

Knowledge, Skills and Requirements:

• Bachelors Degree in related field required
• 2 years of marketing, project management or related experience
• Strong analytical, problem-solving and personal skills
• Ability to handle multiple projects at once, extremely organized and communicative
• Experience in action sports, adventure sports, fitness genres and retail environments
• Ability to travel 30% of the time domestically
• The annual salary range for this position is $50,000 to $60,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position