We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Informa Health & Nutrition Portfolio helps businesses identify the people, products, partnerships and trends that create opportunities to grow businesses and bring more health to people. New Hope Network, a brand under the Health & Nutrition Portfolio, is focused on cultivating a prosperous, high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet. With solutions for the complete supply chain, including manufacturers, retailers, distributors, service providers, ingredient suppliers, media and investors, New Hope Network offers a robust portfolio of content, events, data, research and consultative services.

About the Role:

The Marketing Specialist is a highly motivated self-starter with a passion for creative imagery and creating unique marketing campaigns. This person exhibits strong organizational skills, maintains deadlines and is comfortable learning specific brand voices.

Reporting to the Marketing Manager, the Marketing Specialist is responsible for social media marketing campaigns and project management for several programs associated with brands under the New Hope Network umbrella, including Natural Products Expo (NPE), Nutrition Capital Network (NCN), Nutrition Business Journal (NBJ) and NBJ Summit. This role is key in supporting the delivery and success of marketing initiatives and campaigns that generate awareness, increase attendance and engagement, and drives revenue for our portfolio of shows and publications.

Role Accountability and Duties:

• Plan, create and execute social media campaigns for 3 brands across several social media channels
• Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends and understanding of marketing and business objectives
• Work with marketing managers, creative team, and brand teams on development and delivery of needed marketing materials; own delivery within calendar deadlines
• Write create, impactful marketing copy for a variety of purposes, platforms and channels
• Track success across social platforms using google analytics and data collected through each social platform
• Own the on-site social media strategy and provide any additional supported needed on-site at trade shows
• Own, create and manage the full marketing campaign for unique programs associated with our show portfolios and publications, including email, web, social, digital ads, etc.
• Manage and create compelling in-person show booth set ups, including unique engagement activations and giveaways
• Provide support to Marketing Manager and marketing team on additional/other initiatives and projects as needed

What you bring to the team:

• 2+ years proven work experience within the marketing space
• Comfortability navigating social media channels & scheduling platforms: Instagram, Facebook, LinkedIn, TikTok, Twitter, Linktree and Hootsuite
• Passion for creativity and visuals that tell a story
• Self-starting attitude and creative spirit that has the ability to pitch an idea and then run with it
• Goal-oriented, self-motivated and adapts to changing situations and requirements
• Strong written and verbal communication skills
• Interest in the natural products / health & nutrition industry is a plus
• Experience in email marketing, digital ad creatives, social media campaign creation and website design
• Ability to analyze and interpret data
• Enjoyment of working cross-teams and of traveling for shows
• Proficiency in web content management platforms, MS office including Word, Excel, and PowerPoint. Experience using AEM, Eloqua and Canva is a plus.

What we offer

The colleague experience is very important to us at Informa. On top of joining a supportive, diverse, and ambitious team that welcomes all types of candidates, we are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Learning and development plan to assist with your career development
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder
• The pay range for this position is $51,850 - $62,000

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.