CenterPoint Energy is looking for a Marketing Specialist to join our Marketing Communication Team, located in either Houston, TX or Evansville, IN.

This seasoned marketing communication professional plays an important collaborative role working with Marketing leadership developing and implementing communication strategies, campaigns and content to grow engagement and sales of products and services, build brand preference and drive customer satisfaction.

We want you to know

CenterPoint Energy and its predecessor companies have been in business for more than 150 years. Our vision to lead the nation in delivering energy, service and value drives our strategy and performance. We have an unwavering commitment to safely and reliably deliver electricity and natural gas to millions of people.

Diversity and Inclusion
CenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce.

At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve.

What we bring to you

• Competitive pay
• Paid training
• Benefits eligibility begins on your first day
• Subsidized metro and parking discounts
• Flexible work schedule, paid holidays and paid time off
• Access to discounts at fitness clubs and an on-site wellness center at our headquarters in Houston
• Professional growth and development programs including tuition reimbursement
• 401(k) Savings Plan featuring a company match dollar-for-dollar up to 6% and a company contribution of 3% regardless of your contribution with immediate 100% vesting.

To be successful in this role you will:

• Work with Marketing product managers and internal business partners at all levels to develop and implement customer communication strategies and tactics, campaigns and content that drive positive business results.
• Research, write and edit marketing content for print and digital channels, including but not limited to web sites, email, social media, on/in-bill messages, videos, infographics, brochures, letters, direct mail, training materials and forms.
• Write with a voice consistent with CenterPoint Energy’s brand identity standards, adjusting tone and style for each audience and channel. Edit content across channels to ensure overall accuracy and consistency.
• Collaborate with creative team to recommend photos, art, graphics and design templates and storyboards that will best showcase desired messages and make content easy to consume.
• Use software to author and publish content to digital channels, including web sites and e-mail marketing automation platform
• Manage marketing projects, tasks and jobs using digital job tracking tools to ensure compliance with established project schedules while obtaining stakeholder approvals at various points during production.
• Lead brainstorming sessions to generate creative ideas for new projects and share marketing best practices
• Manage content testing and help analyze results to ensure work products meet objectives; may support other colleagues by editing and proofreading.
• Support customer communication efforts during crisis/emergency situations; Collaborate with other CenterPoint teams during events to maintain and share situational awareness; provide support after-hours, on weekends, or during holidays as needed.

Your background includes:

• Bachelor’s degree in Communications, Journalism, Marketing, Advertising or Business Administration from an accredited college or university.
• Requires a minimum 3-5 years’ writing and managing content for B-to-C and/or B-to-B audiences either at a company or with an agency.

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