Duties

Under the supervision of the Sr. Director, Marketing Strategy and Digital Communications, support the overall objectives of Joni and Friends’ Marketing department. Perform duties and responsibilities requiring special expertise including, but not limited to:

• Marketing Automation
  • Collaborate with Marketing team to execute CRM strategies and marketing automation including customer journeys and ongoing nurturing using Salesforce.
  • Collaborate with teams across the organization to understand marketing needs.
  • Complete production and deployment for automated email campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns inside Marketing Cloud.
  • Manage and monitor campaign performance including deployment timing, data needs, integration, analysis, reporting, and results.
  • Maintain documentation of processes, streamlining to improve efficiencies.
• Email Management
  • Provide oversight and direction for email marketing campaigns including overall strategy, best practices, audience segmentation, and testing.
  • Optimize all email KPIs including inbox deliverability, data feeds, mobile metrics; cultivate growth by finetuning segment lists based on behaviors.
  • Direct reusable components in Marketing Cloud and set up triggered emails and text notifications for Marketing team and Area Ministries.
  • Incorporate email marketing plans for Area Ministry promotions and events; assist with cultivation of constituents for future fundraising opportunities.
• Data Analysis
  • Analyze and report weekly insights to management for constituent engagement, journeys, and testing.
  • Analyze email metrics to evaluate success and develop action plans for future campaigns that drive improved results; provide data-driven recommendations to refine journeys that convert leads into constituents.
  • Present monthly status reports to cross-functional leadership team highlighting key analytics, insights, and trends.
• Staff Management
  • Manage and mentor direct report staff creating opportunities to enhance productivity, provide new knowledge base, and meet deadlines.
  • Oversee high-level strategies and email communications for Area Ministry teams.
• Industry Knowledge and Advancements
  • Stay current on industry trends related to marketing strategies and innovation; maintain expert status on Marketing Cloud and journey mapping.
  • Recommend new tools to enhance cultivation, engagement, and customization.
• Other projects and assignments as necessary to support the overall strategic plan of Joni and Friends.

Qualifications

• Must possess a vibrant personal relationship with Jesus Christ and agree with the Joni and Friends statement of faith.
• Desire to serve in a growing and dynamic Christian service ministry.
• Strong ability to create, execute, and manage successful marketing campaigns and constituent journeys; proven experience with email marketing, lead nurturing, marketing automation, and data analysis.
• Excellent interpersonal skills; professional ability to communicate clearly in written and verbal forms across all levels of management.
• 3+ years of experience with database management systems (Salesforce preferred), email automation (Marketing Cloud preferred), Microsoft Office, Asana, basic HTML, and CSS skills a plus.
• Certifications in Salesforce products preferred (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist).
• Understanding of Christian ministry and specifically Joni and Friends is desirable

Prior to applying for any position with Joni and Friends, all applicants must review our Statement of Faith and Mission Statement (below) and be in agreement with both.

Ministry Life:

Joni and Friends desire is to glorify God in the way we conduct ourselves, and in the work we do. Employment at Joni and Friends is not just a job but a calling from God to serve and share the gospel with people living with disabilities. We desire to see the local church become a place of belonging for every family living with disabilities. We want every employee to excel in their walk with Christ and at their job. We purposely create a ministry-wide prayer life environment and offer leadership, and general training to help employees “Lead like Jesus” and perform their work with excellence.

Below outlines the biblical commission, vision, mission, values, and pillars of Joni and Friends:

VISION: “A world where every person with a disability finds hope, dignity, and their place in the body of Christ.”

MISSION: “To glorify God as we communicate the Gospel and mobilize the global church to evangelize, disciple and serve people living with disability.”

BIBLICAL COMMISSION: “Go out quickly in the streets and alleys of the town and bring in the poor, the crippled, the blind and the lame…go out to the roads and country lanes and compel them to come in, so that my house will be full.” Luke 14:21-23 (NIV)

VALUES:

• Honor God in everything we do
• Build relationships based on trust and respect
• Maintain integrity and excellence in programs and services
• Practice responsible stewardship

FOUR PILLARS OF MINISTRY:

• Lead Like Jesus*
• Integration
• Excellence in Your Area of Expertise
• Best Christian Workplace

* Lead Like Jesus is a course of study provided to all employees and is based on the book written by Ken Blanchard and Phil Hodges of the same name. The Lead Like Jesus course is the model which governs our ministry culture and contributes significantly to Joni and Friends maintaining its certification as a “Best Christian Workplace” according to surveys by the Best Christian Workplace Institute (BCWI).

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